Improvely review
A focused attribution tool for basic ROI reporting, without multi-touch models.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Improvely is a web-based marketing analytics product for marketers, agencies, and teams that need to connect visits, campaigns, conversions, and revenue. It attributes conversions using first-click, first-ad-click, last-click, or last-ad-click models, while also providing visitor activity profiles, custom funnel reports, link tracking, split-testing tracking, click-fraud monitoring, CSV exports, and a server-side HTTP API. Small businesses get a focused way to examine basic ROI without adopting a broader multi-touch attribution system.
Pricing is organized into four monthly plans, with a 14-day trial. Freelancer costs $29 per month and includes visit and conversion tracking, click-fraud monitoring, and split-testing tracking tools. Startup costs $79 per month with the same listed highlights. Small Agency costs $149 per month and adds sub-accounts, while Large Agency costs $299 per month and adds white-label reporting to the Small Agency features. The agency tiers are therefore the clearest fit for teams managing multiple client accounts or presenting branded reports.
Improvely’s main strength is its focused reporting scope: revenue and ROI reporting, custom funnels, visitor activity profiles, fraud monitoring, and selectable single-touch models cover common campaign-analysis needs. It also connects with WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp, and its API supports custom or non-website conversion events. The tradeoff is analytical depth and ecosystem breadth. There is no multi-touch attribution, and data is retained for up to two years before older data is periodically deleted. Choose Improvely for straightforward campaign and conversion attribution, especially where agency reporting is useful; choose an alternative if multi-touch analysis or a wider integration ecosystem is central to the buying decision.
Improvely pros and cons
- Where it wins
- Tracks visits, conversions, revenue, and ROI in one product
- Offers first- and last-touch attribution models
- Includes click-fraud monitoring, funnels, exports, and an API
- Where it doesn't
- Does not provide multi-touch attribution
- Integration options center on five listed platforms
- Data retention is limited to up to two years
Improvely fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update