Best Criteo Retail Media Alternatives in 2026
The top Criteo Retail Media alternatives are Amazon Retail Ad Service, Adform Publisher Ad Server and Equativ Monetization Platform: 15 ad serving software our editors would look at instead of Criteo Retail Media, in our ranking order.
Criteo Retail Media: Self-service retail media for campaigns across retailer sites and offsite inventory. Where it falls short: pricing requires contacting sales.
Switching from Criteo Retail Media? For most ad serving software buyers the best Criteo Retail Media alternative is Amazon Retail Ad Service, built for retailers monetizing search and product pages. On a budget, AdSpeed starts at $9.95/mo. Revive Adserver has a free plan, which Criteo Retail Media does not.
Why People Look for a Criteo Retail Media Alternative
- Pricing requires contacting sales
- Built for mid-market and enterprise teams, not small advertisers
- Campaign management and reporting focus on retail media use cases
- No free plan — 2 of the alternatives below have it
Quick Picks by What You Need
- Best overallAmazon Retail Ad Service9.3
Retailers monetizing search and product pages
Visit Amazon Retail Ad Service - Lowest priceAdSpeed7.9
Paid plans from $9.95/mo
Visit AdSpeed - Best free optionRevive Adserver8.1
Has a free plan (Criteo Retail Media has none)
Visit Revive Adserver
All 15 Criteo Retail Media Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
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Best forRetailers monetizing search and product pages
- Better than Criteo Retail Media:
- Editor score 9.3 vs 9.1
Retail-focused ad delivery with control over placements, advertisers, and shopper journeys.
9.3/10★★★★★Visit Amazon Ads -
Best forPublishers selling direct and programmatic inventory
A publisher ad server for direct and RTB sales, forecasting, targeting and reporting.
8.8/10★★★★☆Contact Adform -
Best forPublishers monetizing web, app, and CTV inventory
A broad publisher ad stack with formats, targeting, reporting API, and CTV capabilities.
8.7/10★★★★☆Visit Equativ -
Best forAd networks needing self-serve campaigns and payouts
A broad ad-serving toolkit for networks, with self-serve portals and monthly plans from $179.
- White-label option
8.6/10★★★★☆Visit AdButler -
Best forPublishers wanting an integrated ad-tech platform
A broad ad-tech suite for publisher monetization and self-serve programmatic buying.
- White-label option
8.5/10★★★★☆Contact Adtelligent -
Best forRetailers building API-led, multi-channel ad programs
Ad-serving and decisioning APIs for retailers building custom, multi-channel ad programs.
8.4/10★★★★☆Visit Kevel -
Best forLarge publishers monetizing diverse inventory
A broad publisher monetization platform spanning digital formats, CTV/OTT and programmatic deals.
8.3/10★★★★☆Contact Magnite -
Best forRetailers building omnichannel retail media programs
A retail media platform for onsite, offsite and pilot in-store campaigns.
8.2/10★★★★☆Contact Microsoft -
Best forTeams seeking a free, self-hosted ad server
- Better than Criteo Retail Media:
- Free plan
A self-hosted or hosted ad server with targeting, conversion tracking and usage-based plans.
8.1/10★★★★☆Try Revive Adserver -
Best forPublishers focused on video ad serving
A video-focused ad server with standards support and impression-based pricing tiers.
7.9/10★★★★☆Visit AdPlayer.Pro -
Best forSmall publishers seeking low-cost ad serving
- Better than Criteo Retail Media:
- Free plan
A low-cost hosted ad server with broad web formats and detailed campaign controls.
- White-label option
7.9/10★★★★☆Visit AdSpeed -
Best forAd operations teams managing varied inventory
A broad ad server for teams managing varied formats, targeting and campaign workflows.
- White-label option
7.8/10★★★★☆Visit AdSpirit -
Best forPublishers combining direct deals and header bidding
Combines direct campaigns and auction demand in one decision layer, with quote-based production pricing.
7.8/10★★★★☆Visit Adelerate -
Best forTeams seeking a customizable, self-hosted ad server
A configurable ad server with self-hosted and managed deployment options.
- White-label option
7.8/10★★★★☆Visit DJAx -
Best forAd operators needing billing and publisher payouts
A configurable ad server with billing, payouts and cloud or self-hosted deployment.
- White-label option
7.7/10★★★★☆Try Django AdServer
Criteo Retail Media Alternatives: Common Questions
What is the best alternative to Criteo Retail Media?
Amazon Retail Ad Service: #1 in our Ad Serving Software ranking, with an editor score of 9.3 out of 10. Retail-focused ad delivery with control over placements, advertisers, and shopper journeys.
Is there a free alternative to Criteo Retail Media?
Yes. Revive Adserver and AdSpeed have a free plan or a free tier.
What is the cheapest paid alternative to Criteo Retail Media?
Of the alternatives here that publish a price, AdSpeed starts lowest, at $9.95/mo.
Why do people look for Criteo Retail Media alternatives?
Pricing requires contacting sales; Built for mid-market and enterprise teams, not small advertisers; Campaign management and reporting focus on retail media use cases.
How do I switch from Criteo Retail Media?
Export your data from Criteo Retail Media (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Criteo Retail Media.
How to Switch from Criteo Retail Media
- Export your data from Criteo Retail Media (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Criteo Retail Media.
Criteo Retail Media vs Each Alternative
| # | Tool | Free plan | Paid from | Ad formats | Targeting options | Reporting | Inventory types | Score |
|---|---|---|---|---|---|---|---|---|
| 2 | Criteo Retail Media | No | — | Sponsored products, display, video, image banners, dynamic display | Retailer first-party data, audience segments, search keywords, negative keywords | — | — | 9.1 |
| 1 | Amazon Retail Ad Service | — | — | Sponsored product ads; retailer-determined creative formats | Contextual signals including shopper search query, category and viewed product; keyword targeting; automatic targeting | Advanced | Retailer websites and apps; search, browse and product-detail pages | 9.3 |
| 3 | Adform Publisher Ad Server | No | — | Rich media, video, premium formats | Inventory, websites, packages, placements, location, device, operating system, ISP, language, Adform cookie IDs, IP/IP range, keywords, key-value pairs; audience data via DMP | Advanced | Mobile, desktop, rich media, video | 8.8 |
| 4 | Equativ Monetization Platform | — | — | Display, video in-stream, video out-stream, native, audio | Geolocation; device and environment; publisher, domain, and app; site lists; ad format; audience and contextual segments; content metadata; connected TV | Advanced | In-app, desktop, mobile web, connected TV | 8.7 |
| 5 | AdButler | No | $179/mo | Display, mobile, in-app, video, HTML5, email, native, rich media, JSON, VAST | Geographic, postal code, platform/device/browser, keyword, data keys, audiences, contextual segments, dayparting | — | — | 8.6 |
| 6 | Adtelligent | — | — | display, video, native, audio, push, pop, search, CTV/OTT | precision targeting, audience segmentation, campaign scheduling, budget controls | — | — | 8.5 |
| 7 | Kevel | — | — | mixed | — | — | — | 8.4 |
| 8 | Magnite | No | — | display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT | — | Advanced | — | 8.3 |
| 9 | Microsoft Retail Media | — | — | — | — | — | — | 8.2 |
| 10 | Revive Adserver | Yes | — | mixed | — | — | — | 8.1 |
| 11 | AdPlayer.Pro | No | — | instream, outstream, pre-roll, mid-roll, post-roll, InPage, InView, Sticky, InBanner, Rewarded, InApp, Interstitial | — | — | — | 7.9 |
| 12 | AdSpeed | Yes | $9.95/mo | Image banners (GIF, JPEG, PNG, BMP, SWF), rich media/HTML, third-party ad tags, text links, VAST video | Geography and language; date, day, and time; browser, device, operating system; visitor IP/domain; referring and placement URLs; keywords/context; frequency and time caps; impression, click, conversion, and revenue quotas | Advanced | Web placements, HTML email/newsletters, mobile, video, Roku | 7.9 |
| 13 | AdSpirit | — | — | Banners, HTML5, third-party ads, popups/popunders, layers, banderoles, wallpapers, interstitials, expandables, native ads, takeovers, video ads | Geography, IP, provider, bandwidth, browser, operating system, device, language, user profile, retargeting, parameters, visibility, screen/window size, visit duration, page count, weather | Advanced | Display, video, mobile web, in-app, affiliate, newsletter, SEM | 7.8 |
| 14 | Adelerate | No | — | Display, video, AMP; CTV support for direct deals | Country/region, device, operating system, browser, domain, custom key-values, inventory presets, floor pricing and frequency caps | Advanced | Web, in-app, connected TV; browser and app environments | 7.8 |
| 15 | DJAx Ad Server | No | — | Display (image, HTML5, rich media); mobile in-app and mobile web (MRAID); video and CTV (VAST, VMAP); native and text; CPC and CPA performance formats | Geography (city and region), device, OS, browser, connection type, daypart, keywords, custom key-values, contextual, first-party audience segments, frequency caps | Advanced | Websites, mobile apps, video players, CTV apps, games and digital screens | 7.8 |
| 16 | Django AdServer | No | — | Display banners, rich media, HTML5, mobile in-app, mobile web, video, CTV, native, text, CPC, CPA, affiliate and XML feeds | Geography (city and region), device, operating system, browser, connection type, daypart, keywords, custom key-values, contextual, first-party audience segments, frequency and pacing controls | Advanced | Websites, mobile apps, video players, CTV apps, games and digital screens | 7.7 |
Head-to-Head
- Criteo Retail Media vs Amazon Retail Ad Service
- Criteo Retail Media vs Adform Publisher Ad Server
- Criteo Retail Media vs Equativ Monetization Platform
- Criteo Retail Media vs AdButler
- Criteo Retail Media vs Adtelligent
- Criteo Retail Media vs Kevel
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update