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Head-to-head · Ad Serving Software

Amazon Retail Ad Service vs Criteo Retail Media

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Amazon Retail Ad Service #1 in Ad Serving Software 9.3/10 Pricing on request ✓ 0 of 1 features Visit Amazon Ads
Criteo Retail Media #2 in Ad Serving Software 9.1/10 Pricing on request ✓ 1 of 1 features Visit Criteo

Amazon Retail Ad Service leads on 0 checks, Criteo Retail Media on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmazon Retail Ad Service · 9.3/10
  • Most featuresCriteo Retail Media · 1 of 1

Amazon Retail Ad Service scores higher on our rubric for ad serving software: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.

Amazon Retail Ad Service is the better fit for retailers monetizing search and product pages. Criteo Retail Media is the better fit for retail media networks needing self-service campaigns.

  • Amazon Retail Ad Service fits best

    Retailers monetizing search and product pages

  • Criteo Retail Media fits best

    Retail media networks needing self-service campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Amazon Retail Ad Service 9.3/10 Visit ↗ Criteo Retail Media 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Ad Serving Software #2 in Ad Serving Software
Best for Retailers monetizing search and product pages Retail media networks needing self-service campaigns
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Docs Docs
Integrations 3 integrations 3 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Amazon Retail Ad Service 0/1 · Criteo Retail Media 1/1
White-label option Not checked yet ✓ (best)
Specs
Ad formats Sponsored product ads; retailer-determined creative formats Sponsored products, display, video, image banners, dynamic display
Targeting options Contextual signals including shopper search query, category and viewed product; keyword targeting; automatic targeting Retailer first-party data, audience segments, search keywords, negative keywords
Reporting Advanced Not checked yet
Inventory types Retailer websites and apps; search, browse and product-detail pages Not checked yet
Hosting model Cloud Not checked yet
Our review
Pros
  • Places context-based ads across search, browse, and product-detail pages
  • Retailers control ad count, placement, and the post-click shopper journey
  • Reports revenue, fill rate, CPC, CTR, attributed sales, and ROAS
  • Runs onsite and offsite campaigns with display, video and product ads
  • Uses retailer first-party data, audience segments and keyword controls
  • Measures sales at SKU level and supports campaign APIs
Cons
  • Currently in beta and stated as available to qualifying U.S. retailers
  • Pricing uses a contact-sales model, with a demo request for next steps
  • Support is listed through documentation
  • Pricing requires contacting sales
  • Built for mid-market and enterprise teams, not small advertisers
  • Campaign management and reporting focus on retail media use cases
Our verdict

Amazon Retail Ad Service is a cloud advertising solution for multi-brand retailers that want to monetize their own websites and apps. It delivers product ads across search, browse, and product-detail pages, while shoppers complete…

Read the review →

Criteo Retail Media supports brands, agencies and retailers running advertising across retailer websites and apps, as well as offsite inventory. Advertisers can plan, launch and measure campaigns through self-service tools; retailers can…

Read the review →
  1. Amazon Retail Ad ServiceAd Serving Software 9.3Pricing on request
  2. Criteo Retail MediaAd Serving Software 9.1Pricing on request

Strengths and trade-offs

  • Amazon Retail Ad Service — where it wins

    • Places context-based ads across search, browse, and product-detail pages
    • Retailers control ad count, placement, and the post-click shopper journey
    • Reports revenue, fill rate, CPC, CTR, attributed sales, and ROAS

    Where it doesn't

    • Currently in beta and stated as available to qualifying U.S. retailers
    • Pricing uses a contact-sales model, with a demo request for next steps
    • Support is listed through documentation

  • Criteo Retail Media — where it wins

    • Runs onsite and offsite campaigns with display, video and product ads
    • Uses retailer first-party data, audience segments and keyword controls
    • Measures sales at SKU level and supports campaign APIs

    Where it doesn't

    • Pricing requires contacting sales
    • Built for mid-market and enterprise teams, not small advertisers
    • Campaign management and reporting focus on retail media use cases
  • Amazon Retail Ad Service9.3/10 · Pricing on request

    Retail-focused ad delivery with control over placements, advertisers, and shopper journeys.

    Visit Amazon AdsFull verdict →
  • Criteo Retail Media9.1/10 · Pricing on request

    Self-service retail media for campaigns across retailer sites and offsite inventory.

    Visit CriteoFull verdict →

More comparisons

All ad serving software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update