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Head-to-head · Ad Serving Software

Criteo Retail Media vs Equativ Monetization Platform

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Criteo Retail Media #2 in Ad Serving Software 9.1/10 Pricing on request ✓ 1 of 1 features Visit Criteo
Equativ Monetization Platform #4 in Ad Serving Software 8.7/10 Pricing on request ✓ 0 of 1 features Visit Equativ

Criteo Retail Media leads on 0 checks, Equativ Monetization Platform on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCriteo Retail Media · 9.1/10
  • Most featuresCriteo Retail Media · 1 of 1

Criteo Retail Media scores higher on our rubric for ad serving software: 9.1 against 8.7 out of 10; our editors rank them #2 and #4.

Criteo Retail Media is the better fit for retail media networks needing self-service campaigns. Equativ Monetization Platform is the better fit for publishers monetizing web, app, and CTV inventory.

  • Criteo Retail Media fits best

    Retail media networks needing self-service campaigns

  • Equativ Monetization Platform fits best

    Publishers monetizing web, app, and CTV inventory

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Criteo Retail Media 9.1/10 Visit ↗ Equativ Monetization Platform 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #2 in Ad Serving Software #4 in Ad Serving Software
Best for Retail media networks needing self-service campaigns Publishers monetizing web, app, and CTV inventory
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Docs
Integrations 3 integrations 1 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Criteo Retail Media 1/1 · Equativ Monetization Platform 0/1
White-label option ✓ (best) Not checked yet
Specs
Ad formats Sponsored products, display, video, image banners, dynamic display Display, video in-stream, video out-stream, native, audio
Targeting options Retailer first-party data, audience segments, search keywords, negative keywords Geolocation; device and environment; publisher, domain, and app; site lists; ad format; audience and contextual segments; content metadata; connected TV
Reporting Not checked yet Advanced
Inventory types Not checked yet In-app, desktop, mobile web, connected TV
Hosting model Not checked yet Not checked yet
Our review
Pros
  • Runs onsite and offsite campaigns with display, video and product ads
  • Uses retailer first-party data, audience segments and keyword controls
  • Measures sales at SKU level and supports campaign APIs
  • Supports display, in-stream and out-stream video, native, and audio.
  • Targets by location, device, publisher, app, audience, and context.
  • Includes reporting API and CTV ad-server, SSP, and SSAI capabilities.
Cons
  • Pricing requires contacting sales
  • Built for mid-market and enterprise teams, not small advertisers
  • Campaign management and reporting focus on retail media use cases
  • Commercial pricing requires contacting Equativ.
  • Documented platform access focuses on web and API.
  • Prebid.js is the only listed integration.
Our verdict

Criteo Retail Media supports brands, agencies and retailers running advertising across retailer websites and apps, as well as offsite inventory. Advertisers can plan, launch and measure campaigns through self-service tools; retailers can…

Read the review →

Equativ Monetization Platform gives publishers tools to manage ad serving and monetize in-app, desktop, mobile web, and connected TV inventory. It is positioned for mid-market and enterprise publishers seeking coverage across digital…

Read the review →
  1. Criteo Retail MediaAd Serving Software 9.1Pricing on request
  2. Equativ Monetization PlatformAd Serving Software 8.7Pricing on request

Strengths and trade-offs

  • Criteo Retail Media — where it wins

    • Runs onsite and offsite campaigns with display, video and product ads
    • Uses retailer first-party data, audience segments and keyword controls
    • Measures sales at SKU level and supports campaign APIs

    Where it doesn't

    • Pricing requires contacting sales
    • Built for mid-market and enterprise teams, not small advertisers
    • Campaign management and reporting focus on retail media use cases

  • Equativ Monetization Platform — where it wins

    • Supports display, in-stream and out-stream video, native, and audio.
    • Targets by location, device, publisher, app, audience, and context.
    • Includes reporting API and CTV ad-server, SSP, and SSAI capabilities.

    Where it doesn't

    • Commercial pricing requires contacting Equativ.
    • Documented platform access focuses on web and API.
    • Prebid.js is the only listed integration.
  • Criteo Retail Media9.1/10 · Pricing on request

    Self-service retail media for campaigns across retailer sites and offsite inventory.

    Visit CriteoFull verdict →
  • Equativ Monetization Platform8.7/10 · Pricing on request

    A broad publisher ad stack with formats, targeting, reporting API, and CTV capabilities.

    Visit EquativFull verdict →

More comparisons

All ad serving software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update