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Head-to-head · Ad Serving Software

Criteo Retail Media vs Adform Publisher Ad Server

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Criteo Retail Media #2 in Ad Serving Software 9.1/10 Pricing on request ✓ 1 of 1 features Visit Criteo
Adform Publisher Ad Server #3 in Ad Serving Software 8.8/10 Pricing on request ✓ 0 of 1 features Contact Adform

Criteo Retail Media leads on 0 checks, Adform Publisher Ad Server on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCriteo Retail Media · 9.1/10
  • Most featuresCriteo Retail Media · 1 of 1

Criteo Retail Media scores higher on our rubric for ad serving software: 9.1 against 8.8 out of 10; our editors rank them #2 and #3.

Criteo Retail Media is the better fit for retail media networks needing self-service campaigns. Adform Publisher Ad Server is the better fit for publishers selling direct and programmatic inventory.

  • Criteo Retail Media fits best

    Retail media networks needing self-service campaigns

  • Adform Publisher Ad Server fits best

    Publishers selling direct and programmatic inventory

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Criteo Retail Media 9.1/10 Visit ↗ Adform Publisher Ad Server 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #2 in Ad Serving Software #3 in Ad Serving Software
Best for Retail media networks needing self-service campaigns Publishers selling direct and programmatic inventory
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 3 integrations 2 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Criteo Retail Media 1/1 · Adform Publisher Ad Server 0/1
White-label option ✓ (best) Not checked yet
Specs
Ad formats Sponsored products, display, video, image banners, dynamic display Rich media, video, premium formats
Targeting options Retailer first-party data, audience segments, search keywords, negative keywords Inventory, websites, packages, placements, location, device, operating system, ISP, language, Adform cookie IDs, IP/IP range, keywords, key-value pairs; audience data via DMP
Reporting Not checked yet Advanced
Inventory types Not checked yet Mobile, desktop, rich media, video
Hosting model Not checked yet Not checked yet
Our review
Pros
  • Runs onsite and offsite campaigns with display, video and product ads
  • Uses retailer first-party data, audience segments and keyword controls
  • Measures sales at SKU level and supports campaign APIs
  • Runs direct campaigns and real-time bidding from one inventory platform.
  • Perfect Priority lets guaranteed and RTB campaigns compete per impression.
  • Forecasts available, booked and reserved impressions.
Cons
  • Pricing requires contacting sales
  • Built for mid-market and enterprise teams, not small advertisers
  • Campaign management and reporting focus on retail media use cases
  • Pricing is governed by the publisher agreement or insertion order.
  • Requires a sales-led purchase; there is no free plan.
  • Audience data targeting depends on integration with a DMP.
Our verdict

Criteo Retail Media supports brands, agencies and retailers running advertising across retailer websites and apps, as well as offsite inventory. Advertisers can plan, launch and measure campaigns through self-service tools; retailers can…

Read the review →

Adform Publisher Ad Server (PAS) helps publishers manage media inventory and sell it through direct campaigns or real-time bidding. It is aimed at mid-market and enterprise publishers handling mobile, desktop, rich media or video…

Read the review →
  1. Criteo Retail MediaAd Serving Software 9.1Pricing on request
  2. Adform Publisher Ad ServerAd Serving Software 8.8Pricing on request

Strengths and trade-offs

  • Criteo Retail Media — where it wins

    • Runs onsite and offsite campaigns with display, video and product ads
    • Uses retailer first-party data, audience segments and keyword controls
    • Measures sales at SKU level and supports campaign APIs

    Where it doesn't

    • Pricing requires contacting sales
    • Built for mid-market and enterprise teams, not small advertisers
    • Campaign management and reporting focus on retail media use cases

  • Adform Publisher Ad Server — where it wins

    • Runs direct campaigns and real-time bidding from one inventory platform.
    • Perfect Priority lets guaranteed and RTB campaigns compete per impression.
    • Forecasts available, booked and reserved impressions.

    Where it doesn't

    • Pricing is governed by the publisher agreement or insertion order.
    • Requires a sales-led purchase; there is no free plan.
    • Audience data targeting depends on integration with a DMP.
  • Criteo Retail Media9.1/10 · Pricing on request

    Self-service retail media for campaigns across retailer sites and offsite inventory.

    Visit CriteoFull verdict →
  • Adform Publisher Ad Server8.8/10 · Pricing on request

    A publisher ad server for direct and RTB sales, forecasting, targeting and reporting.

    Contact AdformFull verdict →

More comparisons

All ad serving software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update