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Head-to-head · Ad Serving Software

Criteo Retail Media vs Magnite

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Criteo Retail Media #2 in Ad Serving Software 9.1/10 Pricing on request ✓ 1 of 1 features Visit Criteo
Magnite #8 in Ad Serving Software 8.3/10 Pricing on request ✓ 0 of 1 features Contact Magnite

Criteo Retail Media leads on 0 checks, Magnite on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCriteo Retail Media · 9.1/10
  • Most featuresCriteo Retail Media · 1 of 1

Criteo Retail Media scores higher on our rubric for ad serving software: 9.1 against 8.3 out of 10; our editors rank them #2 and #8.

Criteo Retail Media is the better fit for retail media networks needing self-service campaigns. Magnite is the better fit for large publishers monetizing diverse inventory.

  • Criteo Retail Media fits best

    Retail media networks needing self-service campaigns

  • Magnite fits best

    Large publishers monetizing diverse inventory

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Criteo Retail Media 9.1/10 Visit ↗ Magnite 8.3/10 Visit ↗
At a glance
Editor score 9.1 8.3
Ranking #2 in Ad Serving Software #8 in Ad Serving Software
Best for Retail media networks needing self-service campaigns Large publishers monetizing diverse inventory
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Docs
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Criteo Retail Media 1/1 · Magnite 0/1
White-label option ✓ (best) Not checked yet
Specs
Ad formats Sponsored products, display, video, image banners, dynamic display display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT
Targeting options Retailer first-party data, audience segments, search keywords, negative keywords Not checked yet
Reporting Not checked yet Advanced
Inventory types Not checked yet Not checked yet
Hosting model Not checked yet Not checked yet
Our review
Pros
  • Runs onsite and offsite campaigns with display, video and product ads
  • Uses retailer first-party data, audience segments and keyword controls
  • Measures sales at SKU level and supports campaign APIs
  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app.
  • Combines header-bidding management with yield tools and floor-price recommendations.
  • Supports open auctions, private marketplaces and programmatic guaranteed deals.
Cons
  • Pricing requires contacting sales
  • Built for mid-market and enterprise teams, not small advertisers
  • Campaign management and reporting focus on retail media use cases
  • Commercial terms require contacting Magnite.
  • Its focus is publisher-side monetization, not general campaign ad serving.
  • Capabilities are spread across offerings such as DV+ and SpringServe.
Our verdict

Criteo Retail Media supports brands, agencies and retailers running advertising across retailer websites and apps, as well as offsite inventory. Advertisers can plan, launch and measure campaigns through self-service tools; retailers can…

Read the review →

Magnite provides sell-side advertising technology for publishers and media owners looking to monetize digital inventory and connect with buyers. Its lineup spans display, online video, audio, native, digital out-of-home, mobile in-app and…

Read the review →
  1. Criteo Retail MediaAd Serving Software 9.1Pricing on request
  2. MagniteAd Serving Software 8.3Pricing on request

Strengths and trade-offs

  • Criteo Retail Media — where it wins

    • Runs onsite and offsite campaigns with display, video and product ads
    • Uses retailer first-party data, audience segments and keyword controls
    • Measures sales at SKU level and supports campaign APIs

    Where it doesn't

    • Pricing requires contacting sales
    • Built for mid-market and enterprise teams, not small advertisers
    • Campaign management and reporting focus on retail media use cases

  • Magnite — where it wins

    • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app.
    • Combines header-bidding management with yield tools and floor-price recommendations.
    • Supports open auctions, private marketplaces and programmatic guaranteed deals.

    Where it doesn't

    • Commercial terms require contacting Magnite.
    • Its focus is publisher-side monetization, not general campaign ad serving.
    • Capabilities are spread across offerings such as DV+ and SpringServe.
  • Criteo Retail Media9.1/10 · Pricing on request

    Self-service retail media for campaigns across retailer sites and offsite inventory.

    Visit CriteoFull verdict →
  • Magnite8.3/10 · Pricing on request

    A broad publisher monetization platform spanning digital formats, CTV/OTT and programmatic deals.

    Contact MagniteFull verdict →

More comparisons

All ad serving software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update