Criteo Retail Media comparisons
Criteo Retail Media is compared head-to-head with Amazon Retail Ad Service, Adform Publisher Ad Server and Equativ Monetization Platform and more: 7 head-to-heads in Ad Serving Software, each with the specs and prices we checked.
Criteo Retail Media head-to-head
- Criteo Retail Media vs Amazon Retail Ad Service
- Criteo Retail Media vs Adform Publisher Ad Server
- Criteo Retail Media vs Equativ Monetization Platform
- Criteo Retail Media vs AdButler
- Criteo Retail Media vs Adtelligent
- Criteo Retail Media vs Kevel
- Criteo Retail Media vs Magnite
Criteo Retail Media vs each of them
| # | Tool | Free plan | Paid from | Ad formats | Targeting options | Reporting | Inventory types | Score |
|---|---|---|---|---|---|---|---|---|
| 2 | Criteo Retail Media | No | — | Sponsored products, display, video, image banners, dynamic display | Retailer first-party data, audience segments, search keywords, negative keywords | — | — | 9.1 |
| 1 | Amazon Retail Ad Service | — | — | Sponsored product ads; retailer-determined creative formats | Contextual signals including shopper search query, category and viewed product; keyword targeting; automatic targeting | Advanced | Retailer websites and apps; search, browse and product-detail pages | 9.3 |
| 3 | Adform Publisher Ad Server | No | — | Rich media, video, premium formats | Inventory, websites, packages, placements, location, device, operating system, ISP, language, Adform cookie IDs, IP/IP range, keywords, key-value pairs; audience data via DMP | Advanced | Mobile, desktop, rich media, video | 8.8 |
| 4 | Equativ Monetization Platform | — | — | Display, video in-stream, video out-stream, native, audio | Geolocation; device and environment; publisher, domain, and app; site lists; ad format; audience and contextual segments; content metadata; connected TV | Advanced | In-app, desktop, mobile web, connected TV | 8.7 |
| 5 | AdButler | No | $179/mo | Display, mobile, in-app, video, HTML5, email, native, rich media, JSON, VAST | Geographic, postal code, platform/device/browser, keyword, data keys, audiences, contextual segments, dayparting | — | — | 8.6 |
| 6 | Adtelligent | — | — | display, video, native, audio, push, pop, search, CTV/OTT | precision targeting, audience segmentation, campaign scheduling, budget controls | — | — | 8.5 |
| 7 | Kevel | — | — | mixed | — | — | — | 8.4 |
| 8 | Magnite | No | — | display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT | — | Advanced | — | 8.3 |
Compare Criteo Retail Media with any ad serving software
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
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