Criteo Retail Media review
Self-service retail media for campaigns across retailer sites and offsite inventory.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Criteo Retail Media supports brands, agencies and retailers running advertising across retailer websites and apps, as well as offsite inventory. Advertisers can plan, launch and measure campaigns through self-service tools; retailers can manage ad inventory, monetize audiences and build direct advertiser relationships with a white-labeled platform. Its focus is a fit for retail media networks that need campaign controls and sales measurement in the same system, rather than teams looking for a general-purpose ad server.
Campaign options span product ads, display, image banners, dynamic display and video, with onsite and offsite activation. Targeting can use retailer first-party data and audience segments, while onsite product campaigns also support keyword targeting and exclusions. The platform reports closed-loop sales measurement at SKU level, giving retailers and advertisers a way to assess product-level outcomes. Campaign APIs cover line items, bids, budgets and product selection. Integrations with Skai, Pacvue and Flywheel extend its connections to retail media platforms. These capabilities make it a plausible choice for teams coordinating multiple campaign types, though organizations with needs outside retail media may find its focus too specific.
Criteo lists a contact-sales pricing model, and prospective customers are directed to contact sales. The published information says fees may be configured as a percentage of working media spend, with account-specific rates set individually. There is no free plan. The product is cloud-based and available via web and API, with documentation listed as a support channel. Criteo also offers professional campaign services for advertisers and retailers. Choose it if your organization needs self-service campaign operations, retailer data targeting and SKU-level measurement; consider another option if public, self-serve pricing or a broader advertising remit is central to your evaluation.
Criteo Retail Media pros and cons
- Where it wins
- Runs onsite and offsite campaigns with display, video and product ads
- Uses retailer first-party data, audience segments and keyword controls
- Measures sales at SKU level and supports campaign APIs
- Where it doesn't
- Pricing requires contacting sales
- Built for mid-market and enterprise teams, not small advertisers
- Campaign management and reporting focus on retail media use cases
Criteo Retail Media fact sheet, pricing and score →
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