Adelerate
Adelerate: Combines direct campaigns and auction demand in one decision layer, with quote-based production pricing. Ranked #14 of 38 in Ad Serving Software by our editors (7.8/10); pricing: Pricing on request; best for publishers combining direct deals and header bidding.
At a glance
- Editor score7.8 / 10
- PricingPricing on request
- Best forPublishers combining direct deals and header bidding
- Free planNo
- ReportingAdvanced
- Facts checked4 Oct 2026
Where it wins
- Unifies direct-campaign delivery with server-side auctions and header bidding
- Supports Prebid.js, Prebid Server, Amazon APS and built-in Prebid Cache
- Adds floor pricing, detailed reporting and server-side VAST transcoding
Where it doesn't
- Enterprise production pricing is quote-based and scoped to traffic and demand mix
- Free trial is capped at 1,000,000 impressions
- CTV is limited to direct deals, without ad podding or ad-break orchestration
Our verdict on Adelerate
Adelerate brings direct campaigns, server-side auctions and header bidding into one decision layer for digital publishers. It is aimed at mid-market and enterprise teams managing both direct deals and programmatic demand across web, in-app and connected TV inventory. Campaign controls include pacing, frequency caps, creative rotation and scheduling, alongside targeting by geography, device, operating system, browser, domain and custom key-values. CTV support is currently for direct deals, so teams seeking broader CTV ad-break workflows should look elsewhere.
The main operational draw is its mix of demand connections and delivery controls. Adelerate supports Prebid.js, Prebid Server, Amazon APS and built-in Prebid Cache, while floor pricing can be set by ad unit, placement or run-of-network. Reporting covers revenue, impressions, CPM, viewability and video events, with scheduled reports and per-user custom dashboards; a REST API spans platform entities. For video workflows, server-side VAST transcoding is included. This breadth may suit publishers seeking a consolidated decision layer, though audience targeting remains in controlled rollout.
The Free Trial unlocks every feature without a credit card, but requires a business email and is capped at 1,000,000 impressions. Enterprise is the production option: pricing is scoped to traffic and demand mix, with custom integration and onboarding plus a direct line to Adelerate engineering. The cloud service has web and API platforms, phone support and GDPR compliance. Its focus on publisher ad serving makes it a fit for organizations balancing direct and auction revenue; buyers who need transparent fixed pricing, recurring free use, or CTV podding and ad-break orchestration should consider alternatives.
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Adelerate pricing
All 2 Adelerate plans and prices →
Adelerate fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Ad formats | Display, video, AMP; CTV support for direct deals |
| Targeting options | Country/region, device, operating system, browser, domain, custom key-values, inventory presets, floor pricing and frequency caps |
| Reporting | Advanced |
| Inventory types | Web, in-app, connected TV; browser and app environments |
| Hosting model | Cloud |
| White-label option | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Prebid.js, Prebid Server, Amazon APS, ID5 |
| Pricing | Pricing on request (source) |
| Website | adelerate.com |
| Facts checked | 4 Oct 2026 |
Adelerate integrations
Adelerate lists 4 integrations on its own site.
- Prebid.js
- Prebid Server
- Amazon APS
- ID5
Alternatives to Adelerate
- Amazon Retail Ad ServiceRetail-focused ad delivery with control over placements, advertisers, and shopper journeys.9.3
- Criteo Retail MediaSelf-service retail media for campaigns across retailer sites and offsite inventory.9.1
- Adform Publisher Ad ServerA publisher ad server for direct and RTB sales, forecasting, targeting and reporting.8.8
See all Adelerate alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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