Best Adblock Plus Alternatives in 2026
The top Adblock Plus alternatives are AdGuard, Ghostery and uBlock Origin: 15 ad blockers our editors would look at instead of Adblock Plus, in our ranking order.
Adblock Plus: A capable free blocker with custom filters, manual controls, and optional distraction blocking. Where it falls short: cookie-consent pop-up blocking requires premium.
Switching from Adblock Plus? For most ad blockers buyers the best Adblock Plus alternative is AdGuard, built for broad desktop and mobile protection. AdLock offers the most device limit (5 devices).
Why People Look for an Adblock Plus Alternative
- Cookie-consent pop-up blocking requires Premium
- Additional distraction controls are not included in the Free plan
- Platform coverage centers on Chrome extension, iOS, and Android
Quick Picks by What You Need
- Best overallAdGuard9.4
Broad desktop and mobile protection
Visit AdGuard - Best free optionAdGuard9.4
Has a free plan
Visit AdGuard - Most device limitAdLock8.7
5 devices
Visit AdLock
All 15 Adblock Plus Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forBroad desktop and mobile protection
- Better than Adblock Plus:
- Editor score 9.4 vs 8.5
A broad ad and privacy blocker with browser, app, DNS, and parental controls.
- Custom filter lists
- Element picker
- Cookie popup blocking
9.4/10★★★★★Visit AdGuard -
Best forFree privacy-focused blocking across platforms
- Better than Adblock Plus:
- Editor score 9.2 vs 8.5
A free, open-source blocker with broad platform coverage and detailed privacy controls.
- Custom filter lists
- Element picker
- Cookie popup blocking
9.2/10★★★★★Visit Ghostery -
Best forPower users wanting free, deep customization
- Better than Adblock Plus:
- Editor score 9.1 vs 8.5
A highly configurable free blocker for users who want control over filtering.
- Custom filter lists
- Element picker
- Cookie popup blocking
9.1/10★★★★★Visit uBlock Origin -
Best forUsers wanting premium extras and VPN
- Better than Adblock Plus:
- Editor score 8.9 vs 8.5
A flexible ad blocker with strong platform coverage and Premium extras, including VPN access.
- Custom filter lists
- Element picker
- Cookie popup blocking
8.9/10★★★★☆Visit AdBlock -
Best forMulti-device users needing app and web blocking
- Better than Adblock Plus:
- Editor score 8.7 vs 8.5
A broad ad and tracker blocker for up to five devices across desktop and mobile.
- Custom filter lists
- Cookie popup blocking
8.7/10★★★★☆Visit AdLock -
Best forFree cross-platform DNS and VPN blocking
- Better than Adblock Plus:
- Editor score 8.6 vs 8.5
A flexible free blocker with cross-platform DNS filtering and an optional VPN layer.
- Custom filter lists
8.6/10★★★★☆Visit Blokada -
Best forUsers prioritizing tracker protection and VPN tools
A privacy-focused blocker with VPN tools, but not a full ad blocker.
8.4/10★★★★☆Visit Disconnect -
Best forSafari users wanting advanced open-source controls
A free, customizable Safari blocker for Apple users who want control beyond basic ad filtering.
- Custom filter lists
- Element picker
- Cookie popup blocking
8.3/10★★★★☆Visit wBlock -
Best forSystem-wide blocking across three devices
A broad ad-blocking suite with system-wide desktop filtering and custom rules.
- Custom filter lists
8.2/10★★★★☆Visit site -
Best forApple users wanting broad Safari controls
Broad Safari filtering with Apple ecosystem features and a focused device footprint.
- Custom filter lists
- Element picker
- Cookie popup blocking
8.1/10★★★★☆Visit 1Blocker -
Best forOpen-source MV3 filtering on Apple platforms
Open-source MV3 filtering with flexible rulesets and custom cosmetic filters.
- Custom filter lists
- Element picker
- Cookie popup blocking
8.0/10★★★★☆Visit uBlock Origin -
Best forFree desktop system-wide filtering
A free, open-source desktop proxy for filtering browser and application traffic.
- Custom filter lists
7.9/10★★★★☆Visit Zen -
Best forDesktop users needing app-level proxy control
A free, open-source desktop blocker for browser and application traffic.
- Custom filter lists
- Cookie popup blocking
7.8/10★★★★☆Visit Irbis -
Best forTechnical desktop users needing proxy filtering
A powerful free proxy filter for technical users who want deep traffic control.
7.7/10★★★★☆Visit Privoxy -
Best forOpen-source desktop browser power users
A free, configurable desktop ad blocker for Chromium users who want open-source control.
- Custom filter lists
- Element picker
7.6/10★★★★☆Visit Chroma
Adblock Plus Alternatives: Common Questions
What is the best alternative to Adblock Plus?
AdGuard: #1 in our Ad Blockers ranking, with an editor score of 9.4 out of 10. A broad ad and privacy blocker with browser, app, DNS, and parental controls.
Is there a free alternative to Adblock Plus?
Yes. AdGuard, Ghostery, uBlock Origin, AdBlock and AdLock have a free plan or a free tier (15 of the 15 alternatives on this page).
Why do people look for Adblock Plus alternatives?
Cookie-consent pop-up blocking requires Premium; Additional distraction controls are not included in the Free plan; Platform coverage centers on Chrome extension, iOS, and Android.
Which Adblock Plus alternative has the most device limit?
AdLock, with 5 devices.
How do I switch from Adblock Plus?
Export your data from Adblock Plus (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Adblock Plus.
How to Switch from Adblock Plus
- Export your data from Adblock Plus (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Adblock Plus.
Adblock Plus vs Each Alternative
| # | Tool | Free plan | Paid from | Device coverage | Custom filter lists | Element picker | Cookie popup blocking | Score |
|---|---|---|---|---|---|---|---|---|
| 7 | Adblock Plus | Yes | $40/yr | Desktop-and-mobile | Yes | Yes | Yes | 8.5 |
| 1 | AdGuard | Yes | Desktop-and-mobile | Yes | Yes | Yes | 9.4 | |
| 2 | Ghostery | Yes | Free | Desktop-and-mobile | Yes | Yes | Yes | 9.2 |
| 3 | uBlock Origin | Yes | Free | Desktop-and-mobile | Yes | Yes | Yes | 9.1 |
| 4 | AdBlock | Yes | $40/yr | Desktop-and-mobile | Yes | Yes | Yes | 8.9 |
| 5 | AdLock | Yes | $15.99/yr | Desktop-and-mobile | Yes | Yes | 8.7 | |
| 6 | Blokada | Yes | Desktop-and-mobile | Yes | No | 8.6 | ||
| 7 | Disconnect | Yes | Desktop-and-mobile | 8.4 | ||||
| 8 | wBlock | Yes | Free | Desktop-and-mobile | Yes | Yes | Yes | 8.3 |
| 9 | AdBlocker Ultimate | Yes | Desktop-and-mobile | Yes | 8.2 | |||
| 10 | 1Blocker | Yes | $14.99/yr | Desktop-and-mobile | Yes | Yes | Yes | 8.1 |
| 11 | uBlock Origin Lite | Free | Desktop-and-mobile | Yes | Yes | Yes | 8.0 | |
| 12 | Zen | Yes | Free | Desktop | Yes | 7.9 | ||
| 13 | Zen Ad Blocker | Yes | Free | Desktop | Yes | Yes | 7.8 | |
| 14 | Privoxy | Yes | Free | Desktop | 7.7 | |||
| 15 | Chroma Ad-Blocker | Yes | Free | Browser-only | Yes | Yes | 7.6 |
Head-to-Head
- Adblock Plus vs AdGuard
- Adblock Plus vs Ghostery
- Adblock Plus vs uBlock Origin
- Adblock Plus vs AdBlock
- Adblock Plus vs AdLock
- Adblock Plus vs Blokada
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update