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Head-to-head · Ad Blockers

AdBlock vs Adblock Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AdBlock #4 in Ad Blockers 8.9/10 Free plan · 7-day trial Free planFree trial✓ 3 of 3 features Visit AdBlock
Adblock Plus #7 in Ad Blockers 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Adblock Plus

AdBlock leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdBlock · 8.9/10
  • Free planboth
  • Free trialonly AdBlock

AdBlock scores higher on our rubric for ad blockers: 8.9 against 8.5 out of 10; our editors rank them #4 and #7.

AdBlock is the better fit for users wanting premium extras and VPN. Adblock Plus is the better fit for established free blocker with optional extras.

  • AdBlock fits best

    Users wanting premium extras and VPN

  • Adblock Plus fits best

    Established free blocker with optional extras

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdBlock 8.9/10 Visit ↗ Adblock Plus 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #4 in Ad Blockers #7 in Ad Blockers
Best for Users wanting premium extras and VPN Established free blocker with optional extras
Pricing model Free plan + paid Free plan + paid
Starting price $40/yr $40/yr
Free plan ✓ ✓
Free trial 7 days —
Money-back guarantee 60 days 60 days
Deployment Desktop, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Windows, macOS, iOS, Android, Chrome extension iOS, Android, Chrome extension
Support Email, Tickets, Docs Email, Tickets, Docs
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features AdBlock 3/3 · Adblock Plus 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit Not checked yet Not checked yet
Browser support Major-browsers Major-browsers
Our review
Pros
  • Desktop, mobile, and major-browser coverage
  • Custom filters, filter subscriptions, and point-and-click element hiding
  • Premium adds VPN, cookie blocking, and distraction controls
  • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
  • Supports custom filter lists, manual element blocking, and allowlisting
  • Premium adds cookie-popup and distraction controls
Cons
  • Several advanced features require a Premium plan
  • Premium pricing is separate from the free core experience
  • Enhanced YouTube blocking is limited to Premium
  • Cookie-consent pop-up blocking requires Premium
  • Additional distraction controls are not included in the Free plan
  • Platform coverage centers on Chrome extension, iOS, and Android
Our verdict

AdBlock is an ad-blocking product for people who want to reduce advertisements, third-party trackers, pop-ups, banners, video ads, and other page distractions. It is available through browser extensions and mobile applications, with…

Read the review →

Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free…

Read the review →
  1. AdBlockAd Blockers 8.9Free plan · 7-day trial
  2. Adblock PlusAd Blockers 8.5Free plan

Strengths and trade-offs

  • AdBlock — where it wins

    • Desktop, mobile, and major-browser coverage
    • Custom filters, filter subscriptions, and point-and-click element hiding
    • Premium adds VPN, cookie blocking, and distraction controls

    Where it doesn't

    • Several advanced features require a Premium plan
    • Premium pricing is separate from the free core experience
    • Enhanced YouTube blocking is limited to Premium
  • Adblock Plus — where it wins

    • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
    • Supports custom filter lists, manual element blocking, and allowlisting
    • Premium adds cookie-popup and distraction controls

    Where it doesn't

    • Cookie-consent pop-up blocking requires Premium
    • Additional distraction controls are not included in the Free plan
    • Platform coverage centers on Chrome extension, iOS, and Android
  • AdBlock8.9/10 · Free plan · 7-day trial

    A flexible ad blocker with strong platform coverage and Premium extras, including VPN access.

    Visit AdBlockFull verdict →
  • Adblock Plus8.5/10 · Free plan

    A capable free blocker with custom filters, manual controls, and optional distraction blocking.

    Visit Adblock PlusFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update