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Head-to-head · Ad Blockers

AdGuard vs Adblock Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AdGuard #1 in Ad Blockers 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit AdGuard
Adblock Plus #7 in Ad Blockers 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Adblock Plus

AdGuard leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialonly AdGuard

AdGuard scores higher on our rubric for ad blockers: 9.4 against 8.5 out of 10; our editors rank them #1 and #7.

AdGuard is the better fit for broad desktop and mobile protection. Adblock Plus is the better fit for established free blocker with optional extras.

  • AdGuard fits best

    Broad desktop and mobile protection

  • Adblock Plus fits best

    Established free blocker with optional extras

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ Adblock Plus 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Ad Blockers #7 in Ad Blockers
Best for Broad desktop and mobile protection Established free blocker with optional extras
Pricing model Free plan + paid Free plan + paid
Starting price — $40/yr
Free plan ✓ ✓
Free trial 14 days —
Money-back guarantee 30 days 60 days
Deployment Desktop, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension iOS, Android, Chrome extension
Support Email, Community, Docs · 24/7 Email, Tickets, Docs
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features AdGuard 3/3 · Adblock Plus 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit 3 devices Not checked yet
Browser support Major-browsers Major-browsers
Our review
Pros
  • Blocks ads, trackers, spyware, pop-ups, and malicious sites
  • Supports custom filter lists, user rules, and manual element hiding
  • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
  • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
  • Supports custom filter lists, manual element blocking, and allowlisting
  • Premium adds cookie-popup and distraction controls
Cons
  • Personal licensing covers 3 devices
  • Advanced traffic filtering is centered on desktop and Android apps
  • Free mobile coverage is limited compared with licensed apps
  • Cookie-consent pop-up blocking requires Premium
  • Additional distraction controls are not included in the Free plan
  • Platform coverage centers on Chrome extension, iOS, and Android
Our verdict

AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter…

Read the review →

Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free…

Read the review →
  1. AdGuardAd Blockers 9.4Free plan · 14-day trial
  2. Adblock PlusAd Blockers 8.5Free plan

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and malicious sites
    • Supports custom filter lists, user rules, and manual element hiding
    • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome

    Where it doesn't

    • Personal licensing covers 3 devices
    • Advanced traffic filtering is centered on desktop and Android apps
    • Free mobile coverage is limited compared with licensed apps

  • Adblock Plus — where it wins

    • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
    • Supports custom filter lists, manual element blocking, and allowlisting
    • Premium adds cookie-popup and distraction controls

    Where it doesn't

    • Cookie-consent pop-up blocking requires Premium
    • Additional distraction controls are not included in the Free plan
    • Platform coverage centers on Chrome extension, iOS, and Android

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update