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Head-to-head · Ad Blockers

AdGuard vs AdLock

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AdGuard #1 in Ad Blockers 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit AdGuard
AdLock #5 in Ad Blockers 8.7/10 Free plan · 7-day trial Free planFree trial✓ 2 of 3 features Visit AdLock

AdGuard leads on 0 checks, AdLock on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialboth
  • Most featuresAdGuard · 3 of 3

AdGuard scores higher on our rubric for ad blockers: 9.4 against 8.7 out of 10; our editors rank them #1 and #5.

AdLock leads on device limit: 5 devices versus 3 devices.

AdGuard is the better fit for broad desktop and mobile protection. AdLock is the better fit for multi-device users needing app and web blocking.

  • AdGuard fits best

    Broad desktop and mobile protection

  • AdLock fits best

    Multi-device users needing app and web blocking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ AdLock 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Ad Blockers #5 in Ad Blockers
Best for Broad desktop and mobile protection Multi-device users needing app and web blocking
Pricing model Free plan + paid Free plan + paid
Starting price — $15.99/yr
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days 7 days
Money-back guarantee 30 days 30 days
Deployment Desktop, Mobile, Browser extension Desktop, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Windows, macOS, iOS, Android, Chrome extension
Support Email, Community, Docs · 24/7 Email, Phone, Docs · 24/7
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features AdGuard 3/3 · AdLock 2/3
Custom filter lists ✓ ✓
Element picker ✓ (best) Not checked yet
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit 3 devices 5 devices (best)
Browser support Major-browsers Major-browsers
Our review
Pros
  • Blocks ads, trackers, spyware, pop-ups, and malicious sites
  • Supports custom filter lists, user rules, and manual element hiding
  • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
  • Blocks ads in browsers and installed applications
  • Adds tracker, phishing, HTTP, and DNS filtering
  • Supports Windows, macOS, Android, iOS, and major browsers
Cons
  • Personal licensing covers 3 devices
  • Advanced traffic filtering is centered on desktop and Android apps
  • Free mobile coverage is limited compared with licensed apps
  • Paid licenses cover up to five devices
  • Verified feature depth is lighter than some alternatives
  • iOS trial terms differ from the stated 14-day trial
Our verdict

AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter…

Read the review →

AdLock is an ad-blocking and privacy application for people who want coverage across browsers, installed applications, desktop computers, and mobile devices. It blocks pop-ups, banners, video and audio ads, while also filtering trackers,…

Read the review →
  1. AdGuardAd Blockers 9.4Free plan · 14-day trial
  2. AdLockAd Blockers 8.7Free plan · 7-day trial

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and malicious sites
    • Supports custom filter lists, user rules, and manual element hiding
    • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome

    Where it doesn't

    • Personal licensing covers 3 devices
    • Advanced traffic filtering is centered on desktop and Android apps
    • Free mobile coverage is limited compared with licensed apps

  • AdLock — where it wins

    • Blocks ads in browsers and installed applications
    • Adds tracker, phishing, HTTP, and DNS filtering
    • Supports Windows, macOS, Android, iOS, and major browsers

    Where it doesn't

    • Paid licenses cover up to five devices
    • Verified feature depth is lighter than some alternatives
    • iOS trial terms differ from the stated 14-day trial
  • AdGuard9.4/10 · Free plan · 14-day trial

    A broad ad and privacy blocker with browser, app, DNS, and parental controls.

    Visit AdGuardFull verdict →
  • AdLock8.7/10 · Free plan · 7-day trial

    A broad ad and tracker blocker for up to five devices across desktop and mobile.

    Visit AdLockFull verdict →

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update