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Head-to-head · Ad Blockers

AdGuard vs uBlock Origin

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AdGuard #1 in Ad Blockers 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit AdGuard
uBlock Origin #3 in Ad Blockers 9.1/10 Free plan Free plan✓ 3 of 3 features Visit uBlock Origin

AdGuard leads on 0 checks, uBlock Origin on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialonly AdGuard

AdGuard scores higher on our rubric for ad blockers: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

On browser support, AdGuard gives you Major-browsers where uBlock Origin offers Multiple-browsers.

AdGuard is the better fit for broad desktop and mobile protection. uBlock Origin is the better fit for power users wanting free, deep customization.

  • AdGuard fits best

    Broad desktop and mobile protection

  • uBlock Origin fits best

    Power users wanting free, deep customization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ uBlock Origin 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Ad Blockers #3 in Ad Blockers
Best for Broad desktop and mobile protection Power users wanting free, deep customization
Pricing model Free plan + paid Free
Starting price — Free plan
Free plan ✓ ✓
Free trial 14 days —
Deployment Desktop, Mobile, Browser extension Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Android, Chrome extension
Support Email, Community, Docs · 24/7 Community, Docs
Built for Solo, Small business Solo, Small business
Features AdGuard 3/3 · uBlock Origin 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit 3 devices Not checked yet
Browser support Major-browsers Multiple-browsers
Our review
Pros
  • Blocks ads, trackers, spyware, pop-ups, and malicious sites
  • Supports custom filter lists, user rules, and manual element hiding
  • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
  • Free and open source under the GPLv3 license
  • Custom rules, filter lists, element picker, and per-site controls
  • Blocks ads, trackers, pop-ups, coin miners, and malicious sites
Cons
  • Personal licensing covers 3 devices
  • Advanced traffic filtering is centered on desktop and Android apps
  • Free mobile coverage is limited compared with licensed apps
  • Support and functionality vary by browser and browser version
  • Chrome Web Store listing was removed on August 31, 2026
  • Advanced filtering may require more configuration than simpler blockers
Our verdict

AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter…

Read the review →

uBlock Origin is a free, open-source browser extension for filtering advertisements, trackers, pop-ups, coin miners, malicious sites, and other unwanted requests. It is aimed at users who want detailed control over what browsers block…

Read the review →
  1. AdGuardAd Blockers 9.4Free plan · 14-day trial
  2. uBlock OriginAd Blockers 9.1Free plan

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and malicious sites
    • Supports custom filter lists, user rules, and manual element hiding
    • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome

    Where it doesn't

    • Personal licensing covers 3 devices
    • Advanced traffic filtering is centered on desktop and Android apps
    • Free mobile coverage is limited compared with licensed apps

  • uBlock Origin — where it wins

    • Free and open source under the GPLv3 license
    • Custom rules, filter lists, element picker, and per-site controls
    • Blocks ads, trackers, pop-ups, coin miners, and malicious sites

    Where it doesn't

    • Support and functionality vary by browser and browser version
    • Chrome Web Store listing was removed on August 31, 2026
    • Advanced filtering may require more configuration than simpler blockers

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update