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Head-to-head · Ad Blockers

AdGuard vs Ghostery

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AdGuard #1 in Ad Blockers 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit AdGuard
Ghostery #2 in Ad Blockers 9.2/10 Free plan Free plan✓ 3 of 3 features Visit Ghostery

AdGuard leads on 0 checks, Ghostery on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialonly AdGuard

AdGuard scores higher on our rubric for ad blockers: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

AdGuard is the better fit for broad desktop and mobile protection. Ghostery is the better fit for free privacy-focused blocking across platforms.

  • AdGuard fits best

    Broad desktop and mobile protection

  • Ghostery fits best

    Free privacy-focused blocking across platforms

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ Ghostery 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Ad Blockers #2 in Ad Blockers
Best for Broad desktop and mobile protection Free privacy-focused blocking across platforms
Pricing model Free plan + paid Free
Starting price — Free plan
Free plan ✓ ✓
Free trial 14 days —
Deployment Desktop, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Windows, macOS, Linux, iOS, Android, Chrome extension
Support Email, Community, Docs · 24/7 Email, Community, Docs
Built for Solo, Small business Solo, Small business, Enterprise
Features AdGuard 3/3 · Ghostery 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit 3 devices Not checked yet
Browser support Major-browsers Major-browsers
Our review
Pros
  • Blocks ads, trackers, spyware, pop-ups, and malicious sites
  • Supports custom filter lists, user rules, and manual element hiding
  • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
  • Blocks ads, trackers, pop-ups, video ads, and cookie consent banners
  • Offers tracker reports, custom filters, element picking, and per-site controls
  • Available across desktop and mobile platforms as an open-source extension
Cons
  • Personal licensing covers 3 devices
  • Advanced traffic filtering is centered on desktop and Android apps
  • Free mobile coverage is limited compared with licensed apps
  • No paid plans or tiered features are offered
  • Mobile availability is limited to Safari, Firefox, and Edge
  • Advanced filtering features may require manual configuration
Our verdict

AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter…

Read the review →

Ghostery Tracker & Ad Blocker is a free, open-source browser extension for people who want to reduce ads, tracking activity, pop-ups, and cookie consent interruptions. It supports Chrome, Safari, Opera, Firefox, Edge, and Brave on desktop,…

Read the review →
  1. AdGuardAd Blockers 9.4Free plan · 14-day trial
  2. GhosteryAd Blockers 9.2Free plan

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and malicious sites
    • Supports custom filter lists, user rules, and manual element hiding
    • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome

    Where it doesn't

    • Personal licensing covers 3 devices
    • Advanced traffic filtering is centered on desktop and Android apps
    • Free mobile coverage is limited compared with licensed apps

  • Ghostery — where it wins

    • Blocks ads, trackers, pop-ups, video ads, and cookie consent banners
    • Offers tracker reports, custom filters, element picking, and per-site controls
    • Available across desktop and mobile platforms as an open-source extension

    Where it doesn't

    • No paid plans or tiered features are offered
    • Mobile availability is limited to Safari, Firefox, and Edge
    • Advanced filtering features may require manual configuration
  • AdGuard9.4/10 · Free plan · 14-day trial

    A broad ad and privacy blocker with browser, app, DNS, and parental controls.

    Visit AdGuardFull verdict →
  • Ghostery9.2/10 · Free plan

    A free, open-source blocker with broad platform coverage and detailed privacy controls.

    Visit GhosteryFull verdict →

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update