AdGuard
AdGuard: A broad ad and privacy blocker with browser, app, DNS, and parental controls. Ranked #1 of 49 in Ad Blockers by our editors (9.4/10); pricing: Free plan · 14-day trial; best for broad desktop and mobile protection.
At a glance
- Editor score9.4 / 10
- PricingFree plan · 14-day trial
- Best forBroad desktop and mobile protection
- Free planYes
- Device coverageDesktop-and-mobile
- Founded2009 · Limassol, Cyprus
- Facts checked21 Sep 2026
Where it wins
- Blocks ads, trackers, spyware, pop-ups, and malicious sites
- Supports custom filter lists, user rules, and manual element hiding
- Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
Where it doesn't
- Personal licensing covers 3 devices
- Advanced traffic filtering is centered on desktop and Android apps
- Free mobile coverage is limited compared with licensed apps
Our verdict on AdGuard
AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter traffic beyond the browser. The product blocks advertisements, trackers, spyware, adware, pop-ups, banners, video ads, cookie notices, and in-page popups. It also includes phishing and malicious-site protection, DNS protection, parental controls, safe search, filtering logs, and app-specific traffic management. AdGuard supports Windows, macOS, Linux, iOS, Android, web browsers, and Chrome.
Pricing is organized around Personal and Family licenses. Personal covers 3 devices and works on Windows, macOS, Android, and iOS; Family covers 9 devices on those same operating systems. Both licenses are available as 1-year or lifetime options. A free plan is available, and the full Windows, Mac, and Android applications include a 14-day trial. Browser extensions and limited Android and iOS versions are free, making the product accessible before choosing a license. The main buying decision is therefore device count and whether a 1-year or lifetime license fits better.
AdGuard stands out for combining ordinary browser ad blocking with broader traffic controls and privacy features. Custom filter lists, user-created filtering rules, manual element hiding, custom DNS servers or rules, and filtering logs give more control than a basic extension. Parental controls and safe search extend its use beyond personal browsing. Choose AdGuard if you want one product spanning desktop, mobile, browser, DNS, and app-focused filtering. It is less suitable if you need licensed coverage for more than 3 devices but do not want the Family license, or if you specifically need the same beyond-browser filtering model across every supported platform.
Your product? Our editors can test AdGuard in depth and publish a review, labelled as paid · from $149/mo →
AdGuard pricing
All 4 AdGuard plans and prices →
AdGuard fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Device coverage | Desktop-and-mobile |
| Custom filter lists | Yes |
| Element picker | Yes |
| Cookie popup blocking | Yes |
| Device limit | 3 devices |
| Browser support | Major-browsers |
| Free trial | 14 days |
| Money-back guarantee | 30 days |
| Deployment | Desktop, Mobile, Browser extension |
| Platforms | Windows, macOS, Linux, iOS, Android, Chrome extension |
| Support | Email, Community, Docs · 24/7 |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan · 14-day trial (source) |
| Website | adguard.com |
| Facts checked | 21 Sep 2026 |
Alternatives to AdGuard
- GhosteryA free, open-source blocker with broad platform coverage and detailed privacy controls.9.2
- uBlock OriginA highly configurable free blocker for users who want control over filtering.9.1
- AdBlockA flexible ad blocker with strong platform coverage and Premium extras, including VPN access.8.9
See all AdGuard alternatives →
AdGuard vs the competition
- AdGuard vs Ghostery
- AdGuard vs uBlock Origin
- AdGuard vs AdBlock
- AdGuard vs AdLock
- AdGuard vs Blokada
- AdGuard vs Adblock Plus
Compare AdGuard with any tool side by side →
Also Ranked In
AdGuard is ranked in 8 of our directories; the 6 strongest besides Ad Blockers.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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