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Head-to-head · Ad Blockers

AdGuard vs AdBlock

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AdGuard #1 in Ad Blockers 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit AdGuard
AdBlock #4 in Ad Blockers 8.9/10 Free plan · 7-day trial Free planFree trial✓ 3 of 3 features Visit AdBlock

AdGuard leads on 0 checks, AdBlock on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdGuard · 9.4/10
  • Free planboth
  • Free trialboth

AdGuard scores higher on our rubric for ad blockers: 9.4 against 8.9 out of 10; our editors rank them #1 and #4.

AdGuard is the better fit for broad desktop and mobile protection. AdBlock is the better fit for users wanting premium extras and VPN.

  • AdGuard fits best

    Broad desktop and mobile protection

  • AdBlock fits best

    Users wanting premium extras and VPN

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdGuard 9.4/10 Visit ↗ AdBlock 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Ad Blockers #4 in Ad Blockers
Best for Broad desktop and mobile protection Users wanting premium extras and VPN
Pricing model Free plan + paid Free plan + paid
Starting price — $40/yr
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days 7 days
Money-back guarantee 30 days 60 days
Deployment Desktop, Mobile, Browser extension Desktop, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension Windows, macOS, iOS, Android, Chrome extension
Support Email, Community, Docs · 24/7 Email, Tickets, Docs
Built for Solo, Small business Solo, Small business
Features AdGuard 3/3 · AdBlock 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit 3 devices Not checked yet
Browser support Major-browsers Major-browsers
Our review
Pros
  • Blocks ads, trackers, spyware, pop-ups, and malicious sites
  • Supports custom filter lists, user rules, and manual element hiding
  • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
  • Desktop, mobile, and major-browser coverage
  • Custom filters, filter subscriptions, and point-and-click element hiding
  • Premium adds VPN, cookie blocking, and distraction controls
Cons
  • Personal licensing covers 3 devices
  • Advanced traffic filtering is centered on desktop and Android apps
  • Free mobile coverage is limited compared with licensed apps
  • Several advanced features require a Premium plan
  • Premium pricing is separate from the free core experience
  • Enhanced YouTube blocking is limited to Premium
Our verdict

AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter…

Read the review →

AdBlock is an ad-blocking product for people who want to reduce advertisements, third-party trackers, pop-ups, banners, video ads, and other page distractions. It is available through browser extensions and mobile applications, with…

Read the review →
  1. AdGuardAd Blockers 9.4Free plan · 14-day trial
  2. AdBlockAd Blockers 8.9Free plan · 7-day trial

Strengths and trade-offs

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and malicious sites
    • Supports custom filter lists, user rules, and manual element hiding
    • Covers Windows, macOS, Linux, iOS, Android, web, and Chrome

    Where it doesn't

    • Personal licensing covers 3 devices
    • Advanced traffic filtering is centered on desktop and Android apps
    • Free mobile coverage is limited compared with licensed apps

  • AdBlock — where it wins

    • Desktop, mobile, and major-browser coverage
    • Custom filters, filter subscriptions, and point-and-click element hiding
    • Premium adds VPN, cookie blocking, and distraction controls

    Where it doesn't

    • Several advanced features require a Premium plan
    • Premium pricing is separate from the free core experience
    • Enhanced YouTube blocking is limited to Premium
  • AdGuard9.4/10 · Free plan · 14-day trial

    A broad ad and privacy blocker with browser, app, DNS, and parental controls.

    Visit AdGuardFull verdict →
  • AdBlock8.9/10 · Free plan · 7-day trial

    A flexible ad blocker with strong platform coverage and Premium extras, including VPN access.

    Visit AdBlockFull verdict →

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update