AdGuard review
A broad ad and privacy blocker with browser, app, DNS, and parental controls.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AdGuard is a freemium ad-blocking and privacy-protection product family for people who want filtering across browsers, apps, and devices. Its browser extensions target browser traffic, while desktop and Android applications can filter traffic beyond the browser. The product blocks advertisements, trackers, spyware, adware, pop-ups, banners, video ads, cookie notices, and in-page popups. It also includes phishing and malicious-site protection, DNS protection, parental controls, safe search, filtering logs, and app-specific traffic management. AdGuard supports Windows, macOS, Linux, iOS, Android, web browsers, and Chrome.
Pricing is organized around Personal and Family licenses. Personal covers 3 devices and works on Windows, macOS, Android, and iOS; Family covers 9 devices on those same operating systems. Both licenses are available as 1-year or lifetime options. A free plan is available, and the full Windows, Mac, and Android applications include a 14-day trial. Browser extensions and limited Android and iOS versions are free, making the product accessible before choosing a license. The main buying decision is therefore device count and whether a 1-year or lifetime license fits better.
AdGuard stands out for combining ordinary browser ad blocking with broader traffic controls and privacy features. Custom filter lists, user-created filtering rules, manual element hiding, custom DNS servers or rules, and filtering logs give more control than a basic extension. Parental controls and safe search extend its use beyond personal browsing. Choose AdGuard if you want one product spanning desktop, mobile, browser, DNS, and app-focused filtering. It is less suitable if you need licensed coverage for more than 3 devices but do not want the Family license, or if you specifically need the same beyond-browser filtering model across every supported platform.
AdGuard pros and cons
- Where it wins
- Blocks ads, trackers, spyware, pop-ups, and malicious sites
- Supports custom filter lists, user rules, and manual element hiding
- Covers Windows, macOS, Linux, iOS, Android, web, and Chrome
- Where it doesn't
- Personal licensing covers 3 devices
- Advanced traffic filtering is centered on desktop and Android apps
- Free mobile coverage is limited compared with licensed apps
AdGuard fact sheet, pricing and score →
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