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Head-to-head · Ad Blockers

uBlock Origin vs Adblock Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score uBlock Origin #3 in Ad Blockers 9.1/10 Free plan Free plan✓ 3 of 3 features Visit uBlock Origin
Adblock Plus #7 in Ad Blockers 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Adblock Plus

uBlock Origin leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreuBlock Origin · 9.1/10
  • Free planboth

uBlock Origin scores higher on our rubric for ad blockers: 9.1 against 8.5 out of 10; our editors rank them #3 and #7.

On browser support, Adblock Plus gives you Major-browsers where uBlock Origin offers Multiple-browsers.

uBlock Origin is the better fit for power users wanting free, deep customization. Adblock Plus is the better fit for established free blocker with optional extras.

  • uBlock Origin fits best

    Power users wanting free, deep customization

  • Adblock Plus fits best

    Established free blocker with optional extras

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature uBlock Origin 9.1/10 Visit ↗ Adblock Plus 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #3 in Ad Blockers #7 in Ad Blockers
Best for Power users wanting free, deep customization Established free blocker with optional extras
Pricing model Free Free plan + paid
Starting price Free plan $40/yr
Free plan ✓ ✓
Free trial — —
Deployment Browser extension Cloud, Mobile, Browser extension
Platforms Android, Chrome extension iOS, Android, Chrome extension
Support Community, Docs Email, Tickets, Docs
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features uBlock Origin 3/3 · Adblock Plus 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit Not checked yet Not checked yet
Browser support Multiple-browsers Major-browsers
Our review
Pros
  • Free and open source under the GPLv3 license
  • Custom rules, filter lists, element picker, and per-site controls
  • Blocks ads, trackers, pop-ups, coin miners, and malicious sites
  • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
  • Supports custom filter lists, manual element blocking, and allowlisting
  • Premium adds cookie-popup and distraction controls
Cons
  • Support and functionality vary by browser and browser version
  • Chrome Web Store listing was removed on August 31, 2026
  • Advanced filtering may require more configuration than simpler blockers
  • Cookie-consent pop-up blocking requires Premium
  • Additional distraction controls are not included in the Free plan
  • Platform coverage centers on Chrome extension, iOS, and Android
Our verdict

uBlock Origin is a free, open-source browser extension for filtering advertisements, trackers, pop-ups, coin miners, malicious sites, and other unwanted requests. It is aimed at users who want detailed control over what browsers block…

Read the review →

Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free…

Read the review →
  1. uBlock OriginAd Blockers 9.1Free plan
  2. Adblock PlusAd Blockers 8.5Free plan

Strengths and trade-offs

  • uBlock Origin — where it wins

    • Free and open source under the GPLv3 license
    • Custom rules, filter lists, element picker, and per-site controls
    • Blocks ads, trackers, pop-ups, coin miners, and malicious sites

    Where it doesn't

    • Support and functionality vary by browser and browser version
    • Chrome Web Store listing was removed on August 31, 2026
    • Advanced filtering may require more configuration than simpler blockers

  • Adblock Plus — where it wins

    • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
    • Supports custom filter lists, manual element blocking, and allowlisting
    • Premium adds cookie-popup and distraction controls

    Where it doesn't

    • Cookie-consent pop-up blocking requires Premium
    • Additional distraction controls are not included in the Free plan
    • Platform coverage centers on Chrome extension, iOS, and Android

More comparisons

All ad blockers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update