Head-to-head · Ad Blockers
Ghostery vs Adblock Plus
Ghostery leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGhostery · 9.2/10
- Free planboth
Ghostery scores higher on our rubric for ad blockers: 9.2 against 8.5 out of 10; our editors rank them #2 and #7.
Ghostery is the better fit for free privacy-focused blocking across platforms. Adblock Plus is the better fit for established free blocker with optional extras.
- Ghostery fits best
Free privacy-focused blocking across platforms
- Adblock Plus fits best
Established free blocker with optional extras
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Ghostery 9.2/10 Visit ↗ | Adblock Plus 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.5 |
| Ranking | #2 in Ad Blockers | #7 in Ad Blockers |
| Best for | Free privacy-focused blocking across platforms | Established free blocker with optional extras |
| Pricing model | Free | Free plan + paid |
| Starting price | Free plan | $40/yr |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile, Browser extension |
| Platforms | Windows, macOS, Linux, iOS, Android, Chrome extension | iOS, Android, Chrome extension |
| Support | Email, Community, Docs | Email, Tickets, Docs |
| Built for | Solo, Small business, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Ghostery 3/3 · Adblock Plus 3/3 | ||
| Custom filter lists | ✓ | ✓ |
| Element picker | ✓ | ✓ |
| Cookie popup blocking | ✓ | ✓ |
| Specs | ||
| Device coverage | Desktop-and-mobile | Desktop-and-mobile |
| Device limit | Not checked yet | Not checked yet |
| Browser support | Major-browsers | Major-browsers |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Ghostery Tracker & Ad Blocker is a free, open-source browser extension for people who want to reduce ads, tracking activity, pop-ups, and cookie consent interruptions. It supports Chrome, Safari, Opera, Firefox, Edge, and Brave on desktop,… Read the review → |
Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free… Read the review → |
Strengths and trade-offs
Ghostery — where it wins
- Blocks ads, trackers, pop-ups, video ads, and cookie consent banners
- Offers tracker reports, custom filters, element picking, and per-site controls
- Available across desktop and mobile platforms as an open-source extension
Where it doesn't
- No paid plans or tiered features are offered
- Mobile availability is limited to Safari, Firefox, and Edge
- Advanced filtering features may require manual configuration
Adblock Plus — where it wins
- Blocks ads, trackers, pop-ups, pop-unders, and malware domains
- Supports custom filter lists, manual element blocking, and allowlisting
- Premium adds cookie-popup and distraction controls
Where it doesn't
- Cookie-consent pop-up blocking requires Premium
- Additional distraction controls are not included in the Free plan
- Platform coverage centers on Chrome extension, iOS, and Android
- Ghostery9.2/10 · Free plan
A free, open-source blocker with broad platform coverage and detailed privacy controls.
Visit GhosteryFull verdict → - Adblock Plus8.5/10 · Free plan
A capable free blocker with custom filters, manual controls, and optional distraction blocking.
Visit Adblock PlusFull verdict →
More comparisons
- AdGuard vs Ghostery
- AdGuard vs Adblock Plus
- Ghostery vs uBlock Origin
- Ghostery vs AdBlock
- Ghostery vs AdLock
- Ghostery vs Blokada
- Ghostery vs Disconnect
- uBlock Origin vs Adblock Plus
All ad blockers comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






