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Head-to-head · Ad Blockers

Ghostery vs Adblock Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Ghostery #2 in Ad Blockers 9.2/10 Free plan Free plan✓ 3 of 3 features Visit Ghostery
Adblock Plus #7 in Ad Blockers 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Adblock Plus

Ghostery leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGhostery · 9.2/10
  • Free planboth

Ghostery scores higher on our rubric for ad blockers: 9.2 against 8.5 out of 10; our editors rank them #2 and #7.

Ghostery is the better fit for free privacy-focused blocking across platforms. Adblock Plus is the better fit for established free blocker with optional extras.

  • Ghostery fits best

    Free privacy-focused blocking across platforms

  • Adblock Plus fits best

    Established free blocker with optional extras

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Ghostery 9.2/10 Visit ↗ Adblock Plus 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Ad Blockers #7 in Ad Blockers
Best for Free privacy-focused blocking across platforms Established free blocker with optional extras
Pricing model Free Free plan + paid
Starting price Free plan $40/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Windows, macOS, Linux, iOS, Android, Chrome extension iOS, Android, Chrome extension
Support Email, Community, Docs Email, Tickets, Docs
Built for Solo, Small business, Enterprise Solo, Small business, Mid-market, Enterprise
Features Ghostery 3/3 · Adblock Plus 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit Not checked yet Not checked yet
Browser support Major-browsers Major-browsers
Our review
Pros
  • Blocks ads, trackers, pop-ups, video ads, and cookie consent banners
  • Offers tracker reports, custom filters, element picking, and per-site controls
  • Available across desktop and mobile platforms as an open-source extension
  • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
  • Supports custom filter lists, manual element blocking, and allowlisting
  • Premium adds cookie-popup and distraction controls
Cons
  • No paid plans or tiered features are offered
  • Mobile availability is limited to Safari, Firefox, and Edge
  • Advanced filtering features may require manual configuration
  • Cookie-consent pop-up blocking requires Premium
  • Additional distraction controls are not included in the Free plan
  • Platform coverage centers on Chrome extension, iOS, and Android
Our verdict

Ghostery Tracker & Ad Blocker is a free, open-source browser extension for people who want to reduce ads, tracking activity, pop-ups, and cookie consent interruptions. It supports Chrome, Safari, Opera, Firefox, Edge, and Brave on desktop,…

Read the review →

Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free…

Read the review →
  1. GhosteryAd Blockers 9.2Free plan
  2. Adblock PlusAd Blockers 8.5Free plan

Strengths and trade-offs

  • Ghostery — where it wins

    • Blocks ads, trackers, pop-ups, video ads, and cookie consent banners
    • Offers tracker reports, custom filters, element picking, and per-site controls
    • Available across desktop and mobile platforms as an open-source extension

    Where it doesn't

    • No paid plans or tiered features are offered
    • Mobile availability is limited to Safari, Firefox, and Edge
    • Advanced filtering features may require manual configuration
  • Adblock Plus — where it wins

    • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
    • Supports custom filter lists, manual element blocking, and allowlisting
    • Premium adds cookie-popup and distraction controls

    Where it doesn't

    • Cookie-consent pop-up blocking requires Premium
    • Additional distraction controls are not included in the Free plan
    • Platform coverage centers on Chrome extension, iOS, and Android

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update