Head-to-head · Ad Blockers
AdLock vs Adblock Plus
AdLock leads on 0 checks, Adblock Plus on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdLock · 8.7/10
- Free planboth
- Free trialonly AdLock
- Most featuresAdblock Plus · 3 of 3
AdLock scores higher on our rubric for ad blockers: 8.7 against 8.5 out of 10; our editors rank them #5 and #7.
AdLock is the better fit for multi-device users needing app and web blocking. Adblock Plus is the better fit for established free blocker with optional extras.
- AdLock fits best
Multi-device users needing app and web blocking
- Adblock Plus fits best
Established free blocker with optional extras
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Side by side
| Feature | AdLock 8.7/10 Visit ↗ | Adblock Plus 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.5 |
| Ranking | #5 in Ad Blockers | #7 in Ad Blockers |
| Best for | Multi-device users needing app and web blocking | Established free blocker with optional extras |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $15.99/yr | $40/yr |
| Free plan | ✓ | ✓ |
| Free trial | 7 days | — |
| Money-back guarantee | 30 days | 60 days |
| Deployment | Desktop, Mobile, Browser extension | Cloud, Mobile, Browser extension |
| Platforms | Windows, macOS, iOS, Android, Chrome extension | iOS, Android, Chrome extension |
| Support | Email, Phone, Docs · 24/7 | Email, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features AdLock 2/3 · Adblock Plus 3/3 | ||
| Custom filter lists | ✓ | ✓ |
| Element picker | Not checked yet | ✓ (best) |
| Cookie popup blocking | ✓ | ✓ |
| Specs | ||
| Device coverage | Desktop-and-mobile | Desktop-and-mobile |
| Device limit | 5 devices | Not checked yet |
| Browser support | Major-browsers | Major-browsers |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | AdLock is an ad-blocking and privacy application for people who want coverage across browsers, installed applications, desktop computers, and mobile devices. It blocks pop-ups, banners, video and audio ads, while also filtering trackers,… Read the review → |
Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free… Read the review → |
Strengths and trade-offs
AdLock — where it wins
- Blocks ads in browsers and installed applications
- Adds tracker, phishing, HTTP, and DNS filtering
- Supports Windows, macOS, Android, iOS, and major browsers
Where it doesn't
- Paid licenses cover up to five devices
- Verified feature depth is lighter than some alternatives
- iOS trial terms differ from the stated 14-day trial
Adblock Plus — where it wins
- Blocks ads, trackers, pop-ups, pop-unders, and malware domains
- Supports custom filter lists, manual element blocking, and allowlisting
- Premium adds cookie-popup and distraction controls
Where it doesn't
- Cookie-consent pop-up blocking requires Premium
- Additional distraction controls are not included in the Free plan
- Platform coverage centers on Chrome extension, iOS, and Android
- AdLock8.7/10 · Free plan · 7-day trial
A broad ad and tracker blocker for up to five devices across desktop and mobile.
Visit AdLockFull verdict → - Adblock Plus8.5/10 · Free plan
A capable free blocker with custom filters, manual controls, and optional distraction blocking.
Visit Adblock PlusFull verdict →
More comparisons
- AdGuard vs AdLock
- AdGuard vs Adblock Plus
- Ghostery vs AdLock
- Ghostery vs Adblock Plus
- uBlock Origin vs AdLock
- uBlock Origin vs Adblock Plus
- AdBlock vs AdLock
- AdBlock vs Adblock Plus
All ad blockers comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update




