Adblock Plus review
A capable free blocker with custom filters, manual controls, and optional distraction blocking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free plan includes ad blocking, tracking protection, malware-domain blocking, allowlisting, and filter-list management. Users can work with pre-made lists such as EasyList and EasyPrivacy, add custom filters, disable social-media buttons through a filter list, and manually block page elements. Adblock Plus is open source and was founded in 2006.
The pricing structure keeps core blocking free, while the paid tiers focus on additional controls. Premium monthly costs $4 per month, and Premium yearly costs $40 per year. Both paid plans block floating videos and site notifications, remove cookie-consent pop-ups, and provide Distraction Control. The free experience also supports Acceptable Ads, with an option to disable it. This makes the product suitable for people who want substantial filtering without a subscription, while users seeking broader control over web annoyances need to choose a Premium tier.
Adblock Plus fits users who want filter-list management and page-level control alongside conventional ad blocking. Its allowlisting options provide a direct way to exempt websites, while third-party tracking and malware-domain blocking extend beyond visible advertisements. The product is available through a Chrome extension and on iOS and Android, with desktop browser support described for Chrome, Firefox, Safari, Edge, Opera, and Yandex Browser; mobile support includes iOS Safari and Samsung Internet on Android. Choose it for established free coverage and configurable filtering. Consider another blocker if broader verified platform coverage or a fully free cookie-popup and distraction-control feature set is a priority.
Adblock Plus pros and cons
- Where it wins
- Blocks ads, trackers, pop-ups, pop-unders, and malware domains
- Supports custom filter lists, manual element blocking, and allowlisting
- Premium adds cookie-popup and distraction controls
- Where it doesn't
- Cookie-consent pop-up blocking requires Premium
- Additional distraction controls are not included in the Free plan
- Platform coverage centers on Chrome extension, iOS, and Android
Adblock Plus fact sheet, pricing and score →
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