VinSolutions vs DealerCenter CRM

VinSolutions7.5Visit DDealerCenter CRM6.6Visit

Higher score VinSolutions #8 in Automotive CRM Software 7.5/10 Pricing on request ✓ 6 of 6 features Visit VinSolutions

vs

D DealerCenter CRM #16 in Automotive CRM Software 6.6/10 30-day trial Free trial✓ 6 of 6 features Visit DealerCenter

• VinSolutions fits best

  Established dealerships wanting a complete CRM

• DealerCenter CRM fits best

  Budget-conscious independent dealerships

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Side by side

Feature	VinSolutions 7.5/10 Visit ↗	DDealerCenter CRM 6.6/10 Visit ↗
At a glance
Editor score	7.5	6.6
Ranking	#8 in Automotive CRM Software	#16 in Automotive CRM Software
Best for	Established dealerships wanting a complete CRM	Budget-conscious independent dealerships
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	30 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Phone, Docs	Email, Live chat, Phone
Integrations	9 integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features VinSolutions 6/6 · DealerCenter CRM 6/6
DMS integration	✓	✓
Lead routing	✓	✓
SMS messaging	✓	✓
Workflow automation	✓	✓
Mobile app	✓	✓
Lead source capture	✓	✓
Our review
Pros	Unifies customer records, website activity, leads, tasks, and inventory workflows Connects with major DMS and automotive platforms, including Dealertrack and CDK Combines routing, messaging, automation, desking, mobile access, and reporting	Round-robin routing and automated email and SMS workflows Lead imports, campaigns, dashboards, and sales activity reporting Web, iOS, and Android access with dealership integrations
Cons	Pricing follows a contact-sales model rather than a self-serve plan structure Its broad workflow coverage may exceed the needs of narrow CRM buyers Dealer groups may need configuration for custom routing and dashboards	No free plan is available Advanced calling and campaign controls require CRM Pro The CRM is focused on dealership sales operations
Our verdict	VinSolutions is a cloud-based automotive CRM from Cox Automotive for individual dealerships and dealer groups. It brings customer records, lead management, dealership workflows, desking, messaging, marketing automation, reporting, and… Read the review →	DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity… Read the review →

Strengths and trade-offs

• VinSolutions — where it wins

  • Unifies customer records, website activity, leads, tasks, and inventory workflows
  • Connects with major DMS and automotive platforms, including Dealertrack and CDK
  • Combines routing, messaging, automation, desking, mobile access, and reporting

  Where it doesn't

  • Pricing follows a contact-sales model rather than a self-serve plan structure
  • Its broad workflow coverage may exceed the needs of narrow CRM buyers
  • Dealer groups may need configuration for custom routing and dashboards

• DealerCenter CRM — where it wins

  • Round-robin routing and automated email and SMS workflows
  • Lead imports, campaigns, dashboards, and sales activity reporting
  • Web, iOS, and Android access with dealership integrations

  Where it doesn't

  • No free plan is available
  • Advanced calling and campaign controls require CRM Pro
  • The CRM is focused on dealership sales operations

• VinSolutions7.5/10 · Pricing on request

  A mature automotive CRM that connects dealership sales, messaging, desking, and reporting.

  Visit VinSolutionsFull verdict →
• DDealerCenter CRM6.6/10 · 30-day trial

  A full automotive CRM core with lead routing, messaging, automation, and mobile access.

  Visit DealerCenterFull verdict →