VinSolutions vs CDK CRM

VinSolutions7.5Visit CDK CRM7.3Visit

Higher score VinSolutions #8 in Automotive CRM Software 7.5/10 Pricing on request ✓ 6 of 6 features Visit VinSolutions

vs

CDK CRM #10 in Automotive CRM Software 7.3/10 Pricing on request ✓ 6 of 6 features Visit CDK CRM

• VinSolutions fits best

  Established dealerships wanting a complete CRM

• CDK CRM fits best

  CDK-connected dealers wanting AI assistance

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Side by side

Feature	VinSolutions 7.5/10 Visit ↗	CDK CRM 7.3/10 Visit ↗
At a glance
Editor score	7.5	7.3
Ranking	#8 in Automotive CRM Software	#10 in Automotive CRM Software
Best for	Established dealerships wanting a complete CRM	CDK-connected dealers wanting AI assistance
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Phone
Integrations	9 integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features VinSolutions 6/6 · CDK CRM 6/6
DMS integration	✓	✓
Lead routing	✓	✓
SMS messaging	✓	✓
Workflow automation	✓	✓
Mobile app	✓	✓
Lead source capture	✓	✓
Our review
Pros	Unifies customer records, website activity, leads, tasks, and inventory workflows Connects with major DMS and automotive platforms, including Dealertrack and CDK Combines routing, messaging, automation, desking, mobile access, and reporting	AI routing, conversation summaries, and writing assistance Unified email, text, and chat inbox with automated follow-up Connections to DMS, digital retail, finance, and desking systems
Cons	Pricing follows a contact-sales model rather than a self-serve plan structure Its broad workflow coverage may exceed the needs of narrow CRM buyers Dealer groups may need configuration for custom routing and dashboards	Pricing is handled through a contact-sales process Access is listed for web rather than multiple named platforms Mobile tools are described without a named mobile app platform
Our verdict	VinSolutions is a cloud-based automotive CRM from Cox Automotive for individual dealerships and dealer groups. It brings customer records, lead management, dealership workflows, desking, messaging, marketing automation, reporting, and… Read the review →	CDK CRM is a customer relationship management platform for automotive dealerships, covering sales, service, and marketing workflows. It brings lead management, automated follow-up, messaging, reporting, video communication, and customer… Read the review →

Strengths and trade-offs

• VinSolutions — where it wins

  • Unifies customer records, website activity, leads, tasks, and inventory workflows
  • Connects with major DMS and automotive platforms, including Dealertrack and CDK
  • Combines routing, messaging, automation, desking, mobile access, and reporting

  Where it doesn't

  • Pricing follows a contact-sales model rather than a self-serve plan structure
  • Its broad workflow coverage may exceed the needs of narrow CRM buyers
  • Dealer groups may need configuration for custom routing and dashboards

• CDK CRM — where it wins

  • AI routing, conversation summaries, and writing assistance
  • Unified email, text, and chat inbox with automated follow-up
  • Connections to DMS, digital retail, finance, and desking systems

  Where it doesn't

  • Pricing is handled through a contact-sales process
  • Access is listed for web rather than multiple named platforms
  • Mobile tools are described without a named mobile app platform

• VinSolutions7.5/10 · Pricing on request

  A mature automotive CRM that connects dealership sales, messaging, desking, and reporting.

  Visit VinSolutionsFull verdict →
• CDK CRM7.3/10 · Pricing on request

  A CDK-connected dealership CRM with AI routing, unified messaging, and automated follow-up.

  Visit CDK CRMFull verdict →