ServiceNow CPQ vs Zilliant CPQ

ServiceNow CPQ9.0Visit Zilliant CPQ8.5Visit

Higher score ServiceNow CPQ #3 in Configure Price Quote Software 9.0/10 Pricing on request ✓ 0 of 6 features Visit ServiceNow

vs

Zilliant CPQ #8 in Configure Price Quote Software 8.5/10 Pricing on request ✓ 0 of 6 features Visit Zilliant

• ServiceNow CPQ fits best

  Service-led teams with complex pricing workflows

• Zilliant CPQ fits best

  Enterprises needing pricing intelligence with CPQ

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Side by side

Feature	ServiceNow CPQ 9.0/10 Visit ↗	Zilliant CPQ 8.5/10 Visit ↗
At a glance
Editor score	9.0	8.5
Ranking	#3 in Configure Price Quote Software	#8 in Configure Price Quote Software
Best for	Service-led teams with complex pricing workflows	Enterprises needing pricing intelligence with CPQ
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web	Web
Support	Docs	Docs
Compliance	SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA	SSO/SAML
Integrations	8 integrations	9 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features ServiceNow CPQ 0/6 · Zilliant CPQ 0/6
Pricing rules	Not checked yet	Not checked yet
Product configuration	Not checked yet	Not checked yet
Guided selling	Not checked yet	Not checked yet
Approval workflows	Not checked yet	Not checked yet
Contract generation	Not checked yet	Not checked yet
Recurring pricing	Not checked yet	Not checked yet
Specs
Deployment options	Hybrid	Cloud
Our review
Pros	Attribute-based configuration with validation, guided selections, and calculations Dynamic pricing supports tiers, volume, regions, contracts, discounts, and overrides Quote lifecycle, approvals, documents, subscriptions, renewals, and ramp quoting	Supports complex product and service configuration with guided selling. Combines dynamic pricing, approvals, discount guardrails, and cost estimation. Connects with major CRM and ERP systems for synchronized commercial data.
Cons	Pricing uses a contact-sales model rather than published plan tiers Broad configuration capabilities may exceed lightweight quoting needs Deployment supports cloud-first and tailored on-premises approaches	Pricing requires a sales conversation rather than a published plan. Its breadth may exceed the needs of teams handling simple quotes. Cloud deployment and integrations can require significant implementation planning.
Our verdict	ServiceNow CPQ is an enterprise configure-price-quote solution for sales teams, partners, and customers. It is designed for organizations that need to model configurable products, apply detailed pricing logic, manage approvals, and produce… Read the review →	Zilliant CPQ is a cloud-based configure-price-quote application for manufacturing and other B2B organizations. It is designed for teams that sell complex products or services and need a controlled path from configuration through pricing,… Read the review →

Strengths and trade-offs

• ServiceNow CPQ — where it wins

  • Attribute-based configuration with validation, guided selections, and calculations
  • Dynamic pricing supports tiers, volume, regions, contracts, discounts, and overrides
  • Quote lifecycle, approvals, documents, subscriptions, renewals, and ramp quoting

  Where it doesn't

  • Pricing uses a contact-sales model rather than published plan tiers
  • Broad configuration capabilities may exceed lightweight quoting needs
  • Deployment supports cloud-first and tailored on-premises approaches

• Zilliant CPQ — where it wins

  • Supports complex product and service configuration with guided selling.
  • Combines dynamic pricing, approvals, discount guardrails, and cost estimation.
  • Connects with major CRM and ERP systems for synchronized commercial data.

  Where it doesn't

  • Pricing requires a sales conversation rather than a published plan.
  • Its breadth may exceed the needs of teams handling simple quotes.
  • Cloud deployment and integrations can require significant implementation planning.

• ServiceNow CPQ9.0/10 · Pricing on request

  A broad CPQ platform for complex configurations, pricing rules, approvals, and quote workflows.

  Visit ServiceNowFull verdict →
• Zilliant CPQ8.5/10 · Pricing on request

  A broad cloud CPQ suite for enterprises that need pricing control and CRM/ERP synchronization.

  Visit ZilliantFull verdict →