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Head-to-head · Configure Price Quote Software

ServiceNow CPQ vs PROS Configure Price Quote

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ServiceNow CPQ #3 in Configure Price Quote Software 9.0/10 Pricing on request ✓ 0 of 6 features Visit ServiceNow
PROS Configure Price Quote #4 in Configure Price Quote Software 8.9/10 Pricing on request ✓ 6 of 6 features Visit Conga

ServiceNow CPQ leads on 0 checks, PROS Configure Price Quote on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreServiceNow CPQ · 9.0/10
  • Most featuresPROS Configure Price Quote · 6 of 6

ServiceNow CPQ scores higher on our rubric for configure price quote software: 9.0 against 8.9 out of 10; our editors rank them #3 and #4.

On deployment options, ServiceNow CPQ gives you Hybrid where PROS Configure Price Quote offers Cloud.

ServiceNow CPQ is the better fit for service-led teams with complex pricing workflows. PROS Configure Price Quote is the better fit for B2B sales teams with complex catalogs.

  • ServiceNow CPQ fits best

    Service-led teams with complex pricing workflows

  • PROS Configure Price Quote fits best

    B2B sales teams with complex catalogs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ServiceNow CPQ 9.0/10 Visit ↗ PROS Configure Price Quote 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #3 in Configure Price Quote Software #4 in Configure Price Quote Software
Best for Service-led teams with complex pricing workflows B2B sales teams with complex catalogs
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Docs Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS
Integrations 8 integrations 5 integrations
Built for Mid-market, Enterprise Enterprise
Features ServiceNow CPQ 0/6 · PROS Configure Price Quote 6/6
Pricing rules Not checked yet ✓ (best)
Product configuration Not checked yet ✓ (best)
Guided selling Not checked yet ✓ (best)
Approval workflows Not checked yet ✓ (best)
Contract generation Not checked yet ✓ (best)
Recurring pricing Not checked yet ✓ (best)
Specs
Deployment options Hybrid Cloud
Our review
Pros
  • Attribute-based configuration with validation, guided selections, and calculations
  • Dynamic pricing supports tiers, volume, regions, contracts, discounts, and overrides
  • Quote lifecycle, approvals, documents, subscriptions, renewals, and ramp quoting
  • Centralizes catalogs, bundles, attributes, and rich product content
  • Supports guided selling, constraints-based configuration, and approvals
  • Connects with CRM, ERP, SAP, and third-party applications via APIs
Cons
  • Pricing uses a contact-sales model rather than published plan tiers
  • Broad configuration capabilities may exceed lightweight quoting needs
  • Deployment supports cloud-first and tailored on-premises approaches
  • Pricing follows a contact-sales model
  • Cloud deployment does not support self-hosted requirements
  • The former PROS CPQ link now redirects to Conga's offering
Our verdict

ServiceNow CPQ is an enterprise configure-price-quote solution for sales teams, partners, and customers. It is designed for organizations that need to model configurable products, apply detailed pricing logic, manage approvals, and produce…

Read the review →

PROS Configure Price Quote is enterprise CPQ software for organizations selling complex products and solutions across direct, partner, and eCommerce channels. It brings together centralized product catalogs, guided selling, product and…

Read the review →
  1. ServiceNow CPQConfigure Price Quote Software 9.0Pricing on request
  2. PROS Configure Price QuoteConfigure Price Quote Software 8.9Pricing on request

Strengths and trade-offs

  • ServiceNow CPQ — where it wins

    • Attribute-based configuration with validation, guided selections, and calculations
    • Dynamic pricing supports tiers, volume, regions, contracts, discounts, and overrides
    • Quote lifecycle, approvals, documents, subscriptions, renewals, and ramp quoting

    Where it doesn't

    • Pricing uses a contact-sales model rather than published plan tiers
    • Broad configuration capabilities may exceed lightweight quoting needs
    • Deployment supports cloud-first and tailored on-premises approaches
  • PROS Configure Price Quote — where it wins

    • Centralizes catalogs, bundles, attributes, and rich product content
    • Supports guided selling, constraints-based configuration, and approvals
    • Connects with CRM, ERP, SAP, and third-party applications via APIs

    Where it doesn't

    • Pricing follows a contact-sales model
    • Cloud deployment does not support self-hosted requirements
    • The former PROS CPQ link now redirects to Conga's offering
  • ServiceNow CPQ9.0/10 · Pricing on request

    A broad CPQ platform for complex configurations, pricing rules, approvals, and quote workflows.

    Visit ServiceNowFull verdict →
  • PROS Configure Price Quote8.9/10 · Pricing on request

    A broad cloud CPQ suite for complex catalogs, pricing rules, approvals, and quotes.

    Visit CongaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update