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Head-to-head · Survey Software

Qualtrics vs Refiner

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Qualtrics #2 in Survey Software 9.2/10 Free plan · paid from $420/mo (annual) · 30-day trial Free plan✓ 5 of 5 features Visit Qualtrics
Refiner #67 in Survey Software 4.7/10 Free plan · 30-day trial Free plan✓ 0 of 5 features Visit Refiner

Qualtrics leads on 5 checks, Refiner on 0, and 1 is even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.2/10
  • Free planboth
  • Most featuresQualtrics · 5 of 5

Qualtrics scores higher on our rubric for survey software: 9.2 against 4.7 out of 10; our editors rank them #2 and #67.

Qualtrics offers logic branching; Refiner doesn't publish it. Qualtrics offers custom branding; Refiner doesn't publish it. Qualtrics offers response analytics; Refiner doesn't publish it. Qualtrics offers api access; Refiner doesn't publish it. Qualtrics offers respondent panel; Refiner doesn't publish it.

Qualtrics is the better fit for enterprise research teams. Refiner is the better fit for product teams running targeted in-app surveys.

  • Qualtrics fits best

    Enterprise research teams

  • Refiner fits best

    Product teams running targeted in-app surveys

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Qualtrics 9.2/10 Visit ↗ Refiner 4.7/10 Visit ↗
At a glance
Editor score 9.2 4.7
Ranking #2 in Survey Software #67 in Survey Software
Best for Enterprise research teams Product teams running targeted in-app surveys
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo Not published
Free plan ✓ ✓
Free trial — —
Free trial length 30 days 30 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, GDPR, HIPAA
Integrations 17 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · Refiner 0/5
Logic branching ✓ (best) Not published
Custom branding ✓ (best) Not published
Response analytics ✓ (best) Not published
API access ✓ (best) Not published
Respondent panel ✓ (best) Not published
Specs
Responses included 500 /mo Not published
Questions per survey 30 Not published
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Native iOS, Android, React Native, and Flutter SDKs
  • Advanced segmentation, logic jumps, dashboards, and response filters
  • CRM, CDP, analytics, API, webhook, and workflow integrations
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • Free plan is limited to 25 survey responses per month
  • Enterprise capabilities require the Enterprise plan
  • The Essentials tier has only basic integrations
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

Refiner is customer feedback software for SaaS and digital product teams. It supports NPS, CSAT, CES, PMF, onboarding, churn, and product research surveys across web apps, mobile apps, email, website popups, hosted survey pages, and…

Read the review →
  1. QualtricsSurvey Software 9.2Free plan · paid from $420/mo (annual) · 30-day trial
  2. RefinerSurvey Software 4.7Free plan · 30-day trial

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • Refiner — where it wins

    • Native iOS, Android, React Native, and Flutter SDKs
    • Advanced segmentation, logic jumps, dashboards, and response filters
    • CRM, CDP, analytics, API, webhook, and workflow integrations

    Where it doesn't

    • Free plan is limited to 25 survey responses per month
    • Enterprise capabilities require the Enterprise plan
    • The Essentials tier has only basic integrations
  • Qualtrics9.2/10 · Free plan · paid from $420/mo (annual) · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →
  • Refiner4.7/10 · Free plan · 30-day trial

    A multichannel survey platform for targeted product feedback across web, mobile, and CRM workflows.

    Visit RefinerFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update