Qualtrics
Qualtrics: Advanced survey research for teams that need logic, analysis, panels, and API access. Ranked #2 of 131 in Survey Software by our editors (9.3/10); pricing: Free plan · 30-day trial; best for enterprise research teams.
At a glance
- Editor score9.3 / 10
- PricingFree plan · 30-day trial
- Best forEnterprise research teams
- Free planYes
- Paid from$420/mo
- Logic branchingYes
- Founded2002 · Provo, Utah and Seattle, Washington, USA
- Facts checked20 Sep 2026
Where it wins
- Advanced logic, statistical analysis, dashboards, and reporting
- Audience panels with targeting criteria, screeners, and sourced respondents
- API access plus broad survey distribution and data-export options
Where it doesn't
- Free account is limited to 3 active surveys and 500 total responses
- Strategic Research starts at $420 per month with annual billing
- Enterprise pricing is custom and based on responses and video-feedback minutes
Our verdict on Qualtrics
Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection, reporting, statistical analysis, audience panels, data exports, and API access. The platform suits teams running structured research programs rather than occasional users who need only a simple questionnaire.
Pricing spans a free account, a paid Strategic Research plan, and Strategic Research Enterprise. The Qualtrics Surveys Free Account supports 3 active surveys, 30 questions per survey, and 500 total responses, with skip, display, and branch logic plus limited styling options. Strategic Research costs $420 per month with annual billing and includes 1,000 responses shared across users, unlimited users, surveys, and questions per survey, 23 question types, advanced analysis, dashboards, and highlight reels. Strategic Research Enterprise offers custom pricing based on survey responses and minutes of video feedback, with 5,000+ responses and the same unlimited survey and question allowances.
Its strongest case is research depth. Teams can build conditional paths, apply custom themes and branding, distribute surveys through anonymous links, websites, social channels, QR codes, and SMS, then export response data to CSV, TSV, Excel, XML, SPSS, or Google Drive. Statistical tools include crosstabs and regression-related analysis, while online panels support targeting and screeners. API access covers surveys, responses, distributions, contacts, and exports, and generative AI can summarize video feedback. Qualtrics is a strong fit for enterprise research teams that need these capabilities; smaller teams and straightforward survey users may prefer a simpler, lower-cost option.
Your product? Our editors can test Qualtrics in depth and publish a review, labelled as paid · from $149/mo →
Qualtrics pricing
All 3 Qualtrics plans and prices →
Qualtrics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $420/mo |
| Responses included | 500 /mo |
| Questions per survey | 30 |
| Logic branching | Yes |
| Custom branding | Yes |
| Response analytics | Yes |
| API access | Yes |
| Respondent panel | Yes |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, SSO/SAML, 2FA |
| Support | Tickets, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 17 integrations: Adobe Analytics, ArcGIS, Freshdesk, Google Sheets, Google Calendar, HubSpot … See all → |
| Pricing | Free plan · 30-day trial (source) |
| Website | qualtrics.com |
| Facts checked | 20 Sep 2026 |
Qualtrics integrations
Qualtrics lists 17 integrations on its own site.
- Adobe Analytics
- ArcGIS
- Freshdesk
- Google Sheets
- Google Calendar
- HubSpot
- Jira
- Marketo
- Microsoft Dynamics
- Microsoft Teams
- Salesforce
- ServiceNow
- Slack
- Tableau
- Twilio
- Zapier
See all Qualtrics integrations →
Alternatives to Qualtrics
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
- AlchemerA deep survey platform for teams that need complex logic, analysis, and integrations.9.0
See all Qualtrics alternatives →
Qualtrics vs the competition
- Qualtrics vs SurveyMonkey
- Qualtrics vs Zoho Survey
- Qualtrics vs Alchemer
- Qualtrics vs LimeSurvey
- Qualtrics vs Typeform
- Qualtrics vs QuestionPro
Compare Qualtrics with any tool side by side →
Also Ranked In
Qualtrics is ranked in 31 of our directories; the 6 strongest besides Survey Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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