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Qualtrics pricing

Freemium#2 of 131 in Survey SoftwareVoice of Customer SoftwareConsumer Insights PlatformsFeedback Analytics Software+3 more

Qualtrics costs from $420/mo on its cheapest paid plan; 3 plans in all, as listed on qualtrics.com — prices checked 20 Sep 2026.

9.3/10Editor score
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Qualtrics pricing at a glance

Plans Free plan · 30-day trialFreemium A usable free plan; paid tiers unlock the limits below. Prices checked 20 Sep 2026.
See plans on qualtrics.com

Qualtrics plans & pricing

PlanPriceKey limits
Qualtrics Surveys FreeFree
  • 1 user
  • 3 active surveys
  • 30 questions per survey
  • 500 total responses
  • 8 question types
Strategic Research$420/mo $5,040 USD billed annually for 1,000 responses shared across all users
  • 1,000 responses total across all users
  • 23 question types
  • Unlimited users
  • Unlimited surveys
  • Unlimited questions per survey
Strategic Research CustomNot checked yet
  • 5,000+ responses
  • 23 question types
  • Unlimited users
  • Unlimited surveys
  • Unlimited questions per survey

Prices as published by the vendor on qualtrics.com, checked 20 Sep 2026; taxes and regional pricing may differ. We do not change a plan's price or its limits — this table is what the vendor's own pricing page said on that date.

What the price includes

  • Free trial
    30 days
  • Built for
    Small business, Mid-market, Enterprise
  • Integrations
    17 integrations: Adobe Analytics, ArcGIS, Freshdesk, Google Sheets, Google Calendar, HubSpot …
  • Free plan
    Yes
  • Paid from
    $420/mo
  • Logic branching
    Yes

Our full Qualtrics verdict, fact sheet and score →

Prices checked by iTechGuides Editors · Editorial team · Updated Oct 2026

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