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Head-to-head · Survey Software

Qualtrics vs Typeform

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics
Typeform #6 in Survey Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Typeform

Qualtrics leads on 0 checks, Typeform on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Lowest starting priceTypeform · $28/user/mo
  • Free planboth
  • Free trialboth
  • Most featuresQualtrics · 5 of 5

Qualtrics scores higher on our rubric for survey software: 9.3 against 8.8 out of 10; our editors rank them #2 and #6.

Typeform is cheaper to start at $28/mo against $420/mo.

Qualtrics is the better fit for enterprise research teams. Typeform is the better fit for polished forms and interactive surveys.

  • Qualtrics fits best

    Enterprise research teams

  • Typeform fits best

    Polished forms and interactive surveys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ Typeform 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #2 in Survey Software #6 in Survey Software
Best for Enterprise research teams Polished forms and interactive surveys
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $28/user/mo (best)
Free plan ✓ ✓
Free trial 30 days 14 days
Free trial length 30 days 14 days · card required
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Community, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA
Integrations 17 integrations 300+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · Typeform 0/5
Logic branching ✓ (best) Not checked yet
Custom branding ✓ (best) Not checked yet
Response analytics ✓ (best) Not checked yet
API access ✓ (best) Not checked yet
Respondent panel ✓ (best) Not checked yet
Specs
Responses included 500 /mo Not checked yet
Questions per survey 30 Not checked yet
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Conditional logic, calculations, scores, variables, and branching
  • Multiple website embed modes plus Stripe and PayPal payments
  • Webhooks, API access, analytics, and 300+ app integrations
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • Free plan includes only 10 responses per month
  • Platform coverage is limited to web and API
  • Brand removal starts with the Plus plan
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

Typeform is a cloud-based builder for interactive forms, surveys, quizzes, questionnaires, lead capture, payments, and business data collection. It fits marketing, product, human resources, customer success, research, and broader team…

Read the review →
  1. QualtricsSurvey Software 9.3Free plan · 30-day trial
  2. TypeformSurvey Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • Typeform — where it wins

    • Conditional logic, calculations, scores, variables, and branching
    • Multiple website embed modes plus Stripe and PayPal payments
    • Webhooks, API access, analytics, and 300+ app integrations

    Where it doesn't

    • Free plan includes only 10 responses per month
    • Platform coverage is limited to web and API
    • Brand removal starts with the Plus plan
  • Qualtrics9.3/10 · Free plan · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →
  • Typeform8.8/10 · Free plan · 14-day trial

    A polished survey builder with strong logic, payments, embeds, and integrations.

    Visit TypeformFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update