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Head-to-head · Survey Software

SurveyMonkey vs Qualtrics

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score SurveyMonkey #1 in Survey Software 9.4/10 Free plan Free plan✓ 5 of 5 features Visit SurveyMonkey
Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics

SurveyMonkey leads on 1 check, Qualtrics on 1, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSurveyMonkey · 9.4/10
  • Free planboth
  • Free trialonly Qualtrics

SurveyMonkey scores higher on our rubric for survey software: 9.4 against 9.3 out of 10; our editors rank them #1 and #2.

SurveyMonkey leads on responses included: 1000 /mo versus 500 /mo. Qualtrics leads on questions per survey: 30 versus 10.

SurveyMonkey is the better fit for broad business survey programs. Qualtrics is the better fit for enterprise research teams.

  • SurveyMonkey fits best

    Broad business survey programs

  • Qualtrics fits best

    Enterprise research teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SurveyMonkey 9.4/10 Visit ↗ Qualtrics 9.3/10 Visit ↗
At a glance
Editor score 9.4 9.3
Ranking #1 in Survey Software #2 in Survey Software
Best for Broad business survey programs Enterprise research teams
Pricing model Free plan + paid Free plan + paid
Starting price — $420/mo
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Tickets, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, SSO/SAML, 2FA
Integrations 200+ integrations 17 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SurveyMonkey 5/5 · Qualtrics 5/5
Logic branching ✓ ✓
Custom branding ✓ ✓
Response analytics ✓ ✓
API access ✓ ✓
Respondent panel ✓ ✓
Specs
Responses included 1000 /mo (best) 500 /mo
Questions per survey 10 30 (best)
Our review
Pros
  • Advanced branching, piping, variables, and custom survey logic
  • 200+ integrations plus API access for connected workflows
  • Audience panel, mobile apps, analytics, and custom reporting
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
Cons
  • Basic limits surveys to 10 questions and limited responses
  • Advanced analysis and higher response allowances require paid tiers
  • Premier features cost $139 per user per month billed annually
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
Our verdict

SurveyMonkey is an online survey and forms platform for individuals, businesses, educational institutions, nonprofits, and research teams. It supports survey creation, distribution, response collection, analysis, reporting, integrations,…

Read the review →

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →
  1. SurveyMonkeySurvey Software 9.4Free plan
  2. QualtricsSurvey Software 9.3Free plan · 30-day trial

Strengths and trade-offs

  • SurveyMonkey — where it wins

    • Advanced branching, piping, variables, and custom survey logic
    • 200+ integrations plus API access for connected workflows
    • Audience panel, mobile apps, analytics, and custom reporting

    Where it doesn't

    • Basic limits surveys to 10 questions and limited responses
    • Advanced analysis and higher response allowances require paid tiers
    • Premier features cost $139 per user per month billed annually

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes
  • SurveyMonkey9.4/10 · Free plan

    A broad survey platform combining branching, analytics, branding, integrations, and audience access.

    Visit SurveyMonkeyFull verdict →
  • Qualtrics9.3/10 · Free plan · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update