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Head-to-head · Survey Software

Qualtrics vs QuestionPro

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics
QuestionPro #7 in Survey Software 8.7/10 Free plan · 10-day trial Free planFree trial✓ 5 of 5 features Visit QuestionPro

Qualtrics leads on 1 check, QuestionPro on 1, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Lowest starting priceQuestionPro · $99/user/mo
  • Free planboth
  • Free trialboth

Qualtrics scores higher on our rubric for survey software: 9.3 against 8.7 out of 10; our editors rank them #2 and #7.

QuestionPro is cheaper to start at $99/mo against $420/mo. Qualtrics leads on responses included: 500 /mo versus 200 /mo.

Qualtrics is the better fit for enterprise research teams. QuestionPro is the better fit for research teams needing advanced methods.

  • Qualtrics fits best

    Enterprise research teams

  • QuestionPro fits best

    Research teams needing advanced methods

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ QuestionPro 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Survey Software #7 in Survey Software
Best for Enterprise research teams Research teams needing advanced methods
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $99/user/mo (best)
Free plan ✓ ✓
Free trial 30 days 10 days
Free trial length 30 days 10 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS
Integrations 17 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · QuestionPro 5/5
Logic branching ✓ ✓
Custom branding ✓ ✓
Response analytics ✓ ✓
API access ✓ ✓
Respondent panel ✓ ✓
Specs
Responses included 500 /mo (best) 200 /mo
Questions per survey 30 Not checked yet
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Conjoint, MaxDiff, and A/B testing support advanced research
  • Offline collection works on iOS and Android
  • API access, webhooks, and raw-data export support workflows
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • Paid plans are billed annually
  • Response allowances vary by plan and billing structure
  • Research Suite uses custom response pricing and requires 10+ users
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

QuestionPro is survey and research software for market-research, customer-experience, employee-experience, academic, and nonprofit teams. It combines survey creation, multiple question types, skip logic, branching, branding, response…

Read the review →
  1. QualtricsSurvey Software 9.3Free plan · 30-day trial
  2. QuestionProSurvey Software 8.7Free plan · 10-day trial

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • QuestionPro — where it wins

    • Conjoint, MaxDiff, and A/B testing support advanced research
    • Offline collection works on iOS and Android
    • API access, webhooks, and raw-data export support workflows

    Where it doesn't

    • Paid plans are billed annually
    • Response allowances vary by plan and billing structure
    • Research Suite uses custom response pricing and requires 10+ users
  • Qualtrics9.3/10 · Free plan · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →
  • QuestionPro8.7/10 · Free plan · 10-day trial

    Advanced research methods alongside surveys, analytics, offline collection, and API access.

    Visit QuestionProFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update