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Head-to-head · Real Estate CRM Software

Propertybase vs Follow Up Boss

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Propertybase #4 in Real Estate CRM Software 9.1/10 Paid ✓ 6 of 7 features Visit Propertybase
Follow Up Boss #9 in Real Estate CRM Software 8.6/10 14-day trial Free trial✓ 6 of 7 features Visit Follow Up Boss

Propertybase leads on 0 checks, Follow Up Boss on 1, and 8 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePropertybase · 9.1/10
  • Lowest starting priceFollow Up Boss · $58/user/mo
  • Free trialonly Follow Up Boss

Propertybase scores higher on our rubric for real estate crm software: 9.1 against 8.6 out of 10; our editors rank them #4 and #9.

Follow Up Boss is cheaper to start at $58/user/mo against $89/user/mo.

Propertybase is the better fit for salesforce-centered real estate teams. Follow Up Boss is the better fit for established sales teams focused on follow-up.

  • Propertybase fits best

    Salesforce-centered real estate teams

  • Follow Up Boss fits best

    Established sales teams focused on follow-up

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Propertybase 9.1/10 Visit ↗ Follow Up Boss 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #4 in Real Estate CRM Software #9 in Real Estate CRM Software
Best for Salesforce-centered real estate teams Established sales teams focused on follow-up
Pricing model Paid Paid
Starting price $89/user/mo $58/user/mo (best)
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Email, Phone, Community, Docs
Compliance SOC 2, GDPR SOC 2, PCI DSS
Integrations 4,000+ integrations 250+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Propertybase 6/7 · Follow Up Boss 6/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included Not checked yet —
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Automates lead capture, routing, follow-up, and task creation
  • Matches inquiries to listings and tracks deals through milestones
  • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards
  • Detailed lead routing by source, location, price range, and agent
  • Action Plans automate emails, tasks, triggers, tags, and stage changes
  • Smart Lists, reporting, mobile apps, and major lead-source integrations
Cons
  • Starts at USD 89 per user per month
  • Website functionality is not included
  • Salesforce-centered architecture may not suit standalone CRM buyers
  • No free plan
  • Website connections are included, but a real estate website is not
  • Annual Grow pricing starts at USD 58 per user per month
Our verdict

Propertybase is a real estate CRM built on Salesforce for agents, teams, and brokerages. It brings lead capture, routing, contact and listing management, property matching, deal pipelines, email marketing, reporting, and transaction…

Read the review →

Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and…

Read the review →
  1. PropertybaseReal Estate CRM Software 9.1Paid
  2. Follow Up BossReal Estate CRM Software 8.614-day trial

Strengths and trade-offs

  • Propertybase — where it wins

    • Automates lead capture, routing, follow-up, and task creation
    • Matches inquiries to listings and tracks deals through milestones
    • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards

    Where it doesn't

    • Starts at USD 89 per user per month
    • Website functionality is not included
    • Salesforce-centered architecture may not suit standalone CRM buyers

  • Follow Up Boss — where it wins

    • Detailed lead routing by source, location, price range, and agent
    • Action Plans automate emails, tasks, triggers, tags, and stage changes
    • Smart Lists, reporting, mobile apps, and major lead-source integrations

    Where it doesn't

    • No free plan
    • Website connections are included, but a real estate website is not
    • Annual Grow pricing starts at USD 58 per user per month

More comparisons

All real estate CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update