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Head-to-head · Real Estate CRM Software

Propertybase vs CINC

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Propertybase #4 in Real Estate CRM Software 9.1/10 Paid ✓ 6 of 7 features Visit Propertybase
CINC #8 in Real Estate CRM Software 8.7/10 Pricing on request ✓ 7 of 7 features Visit CINC

Propertybase leads on 0 checks, CINC on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePropertybase · 9.1/10
  • Most featuresCINC · 7 of 7

Propertybase scores higher on our rubric for real estate crm software: 9.1 against 8.7 out of 10; our editors rank them #4 and #8.

Propertybase is the better fit for salesforce-centered real estate teams. CINC is the better fit for brokerages needing websites and agent apps.

  • Propertybase fits best

    Salesforce-centered real estate teams

  • CINC fits best

    Brokerages needing websites and agent apps

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Propertybase 9.1/10 Visit ↗ CINC 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #4 in Real Estate CRM Software #8 in Real Estate CRM Software
Best for Salesforce-centered real estate teams Brokerages needing websites and agent apps
Pricing model Paid Paid
Starting price $89/user/mo —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Email, Phone, Live chat, Community, Docs
Integrations 4,000+ integrations 4,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Propertybase 6/7 · CINC 7/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included Not checked yet ✓ (best)
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Automates lead capture, routing, follow-up, and task creation
  • Matches inquiries to listings and tracks deals through milestones
  • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards
  • Combines CRM, IDX websites, lead routing, and automated follow-up
  • Supports web, iOS, Android, API access, and agent mobile apps
  • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Cons
  • Starts at USD 89 per user per month
  • Website functionality is not included
  • Salesforce-centered architecture may not suit standalone CRM buyers
  • Pricing requires contacting sales
  • No free plan is available
  • The full feature set may exceed the needs of solo agents
Our verdict

Propertybase is a real estate CRM built on Salesforce for agents, teams, and brokerages. It brings lead capture, routing, contact and listing management, property matching, deal pipelines, email marketing, reporting, and transaction…

Read the review →

CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;…

Read the review →
  1. PropertybaseReal Estate CRM Software 9.1Paid
  2. CINCReal Estate CRM Software 8.7Pricing on request

Strengths and trade-offs

  • Propertybase — where it wins

    • Automates lead capture, routing, follow-up, and task creation
    • Matches inquiries to listings and tracks deals through milestones
    • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards

    Where it doesn't

    • Starts at USD 89 per user per month
    • Website functionality is not included
    • Salesforce-centered architecture may not suit standalone CRM buyers
  • CINC — where it wins

    • Combines CRM, IDX websites, lead routing, and automated follow-up
    • Supports web, iOS, Android, API access, and agent mobile apps
    • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • The full feature set may exceed the needs of solo agents

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update