Head-to-head · Real Estate CRM Software
Propertybase vs CINC
Propertybase leads on 0 checks, CINC on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePropertybase · 9.1/10
- Most featuresCINC · 7 of 7
Propertybase scores higher on our rubric for real estate crm software: 9.1 against 8.7 out of 10; our editors rank them #4 and #8.
Propertybase is the better fit for salesforce-centered real estate teams. CINC is the better fit for brokerages needing websites and agent apps.
- Propertybase fits best
Salesforce-centered real estate teams
- CINC fits best
Brokerages needing websites and agent apps
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Side by side
| Feature | Propertybase 9.1/10 Visit ↗ | CINC 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.7 |
| Ranking | #4 in Real Estate CRM Software | #8 in Real Estate CRM Software |
| Best for | Salesforce-centered real estate teams | Brokerages needing websites and agent apps |
| Pricing model | Paid | Paid |
| Starting price | $89/user/mo | — |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Tickets, Docs | Email, Phone, Live chat, Community, Docs |
| Integrations | 4,000+ integrations | 4,000+ integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Propertybase 6/7 · CINC 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | Not checked yet | ✓ (best) |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Cons |
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| Our verdict | Propertybase is a real estate CRM built on Salesforce for agents, teams, and brokerages. It brings lead capture, routing, contact and listing management, property matching, deal pipelines, email marketing, reporting, and transaction… Read the review → |
CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;… Read the review → |
Strengths and trade-offs
Propertybase — where it wins
- Automates lead capture, routing, follow-up, and task creation
- Matches inquiries to listings and tracks deals through milestones
- Includes mobile CRM, email marketing, reporting, and Salesforce dashboards
Where it doesn't
- Starts at USD 89 per user per month
- Website functionality is not included
- Salesforce-centered architecture may not suit standalone CRM buyers
CINC — where it wins
- Combines CRM, IDX websites, lead routing, and automated follow-up
- Supports web, iOS, Android, API access, and agent mobile apps
- Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Where it doesn't
- Pricing requires contacting sales
- No free plan is available
- The full feature set may exceed the needs of solo agents
- Propertybase9.1/10 · Paid
A Salesforce-based real estate CRM for teams managing leads, listings, and deals.
Visit PropertybaseFull verdict → - CINC8.7/10 · Pricing on request
A broad real estate CRM suite for brokerages that need websites and agent apps.
Visit CINCFull verdict →
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All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





