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Head-to-head · Pop-Up Builder Software

Promolayer vs Convertful

  • Updated Sep 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Promolayer #4 in Pop-Up Builder Software 7.6/10 Free plan · paid from $20.83/mo (annual) · 7-day trial Free plan✓ 5 of 5 features Visit Promolayer
Convertful #7 in Pop-Up Builder Software 7.1/10 From $7/mo (annual) · 14-day trial ✓ 5 of 5 features Visit Convertful

Promolayer leads on 1 check, Convertful on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePromolayer · 7.6/10
  • Lowest starting priceConvertful · $7/mo
  • Free planonly Promolayer

Promolayer scores higher on our rubric for pop-up builder software: 7.6 against 7.1 out of 10; our editors rank them #4 and #7.

Promolayer offers free plan; Convertful doesn't. Convertful is cheaper to start at $7/mo against $20.83/mo.

Promolayer is the better fit for ecommerce popup targeting. Convertful is the better fit for budget-conscious advanced widget campaigns.

  • Promolayer fits best

    Ecommerce popup targeting

  • Convertful fits best

    Budget-conscious advanced widget campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Promolayer 7.6/10 Visit ↗ Convertful 7.1/10 Visit ↗
At a glance
Editor score 7.6 7.1
Ranking #4 in Pop-Up Builder Software #7 in Pop-Up Builder Software
Best for Ecommerce popup targeting Budget-conscious advanced widget campaigns
Pricing model Free plan + paid Paid
Starting price $20.83/mo $7/mo (best)
Free plan ✓ (best) —
Free trial — —
Free trial length 7 days 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Docs Live chat, Tickets, Docs
Compliance 2FA GDPR
Integrations 8 integrations 32+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Promolayer 5/5 · Convertful 5/5
Audience targeting ✓ ✓
A/B testing ✓ ✓
Geo-targeting ✓ ✓
Lead capture forms ✓ ✓
Custom CSS ✓ ✓
Specs
Campaign formats lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttons
Trigger types immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return Exit intent, time on page, element click, page scroll, inactivity time, embedded/manual display
Our review
Pros
  • Broad popup formats, triggers, and audience targeting rules
  • A/B testing with variant result analysis
  • Shopify, Mailchimp, Klaviyo, and webhook integrations
  • Multiple widget formats, from pop-ups to inline widgets
  • A/B testing, geo-targeting, forms, and behavioral rules
  • Custom CSS, JavaScript, surveys, quizzes, and gamification
Cons
  • Free campaigns include Promolayer branding
  • Standard limits campaigns to 100,000 monthly impressions
  • Custom CSS and JavaScript start on the Professional plan
  • No free plan
  • Annual billing is required for the $7 starting price
  • Web-focused with no listed non-web platform support
Our verdict

Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page…

Read the review →

Convertful is a cloud-based lead-generation and conversion platform for websites. Marketers can build pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, and floating buttons with a drag-and-drop editor. Its…

Read the review →
  1. PromolayerPop-Up Builder Software 7.6Free plan · paid from $20.83/mo (annual) · 7-day trial
  2. ConvertfulPop-Up Builder Software 7.1From $7/mo (annual) · 14-day trial

Strengths and trade-offs

  • Promolayer — where it wins

    • Broad popup formats, triggers, and audience targeting rules
    • A/B testing with variant result analysis
    • Shopify, Mailchimp, Klaviyo, and webhook integrations

    Where it doesn't

    • Free campaigns include Promolayer branding
    • Standard limits campaigns to 100,000 monthly impressions
    • Custom CSS and JavaScript start on the Professional plan

  • Convertful — where it wins

    • Multiple widget formats, from pop-ups to inline widgets
    • A/B testing, geo-targeting, forms, and behavioral rules
    • Custom CSS, JavaScript, surveys, quizzes, and gamification

    Where it doesn't

    • No free plan
    • Annual billing is required for the $7 starting price
    • Web-focused with no listed non-web platform support
  • Promolayer7.6/10 · Free plan · paid from $20.83/mo (annual) · 7-day trial

    A flexible popup builder for ecommerce teams that need targeting and testing.

    Visit PromolayerFull verdict →
  • Convertful7.1/10 · From $7/mo (annual) · 14-day trial

    A broad widget builder for advanced campaigns at a low annual starting price.

    Visit ConvertfulFull verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update