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Head-to-head · Pop-Up Builder Software

OptiMonk vs Promolayer

  • Updated Sep 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score OptiMonk #1 in Pop-Up Builder Software 9.0/10 Free plan · paid from $19/mo Free plan✓ 0 of 5 features Visit OptiMonk
Promolayer #4 in Pop-Up Builder Software 7.6/10 Free plan · paid from $20.83/mo (annual) · 7-day trial Free plan✓ 5 of 5 features Visit Promolayer

OptiMonk leads on 1 check, Promolayer on 5, and 1 is even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptiMonk · 9.0/10
  • Lowest starting priceOptiMonk · $19/mo
  • Free planboth
  • Most featuresPromolayer · 5 of 5

OptiMonk scores higher on our rubric for pop-up builder software: 9.0 against 7.6 out of 10; our editors rank them #1 and #4.

OptiMonk is cheaper to start at $19/mo against $20.83/mo. Promolayer offers audience targeting; OptiMonk doesn't publish it. Promolayer offers a/b testing; OptiMonk doesn't publish it. Promolayer offers geo-targeting; OptiMonk doesn't publish it. Promolayer offers lead capture forms; OptiMonk doesn't publish it.

OptiMonk is the better fit for personalized campaigns with attribution. Promolayer is the better fit for ecommerce popup targeting.

  • OptiMonk fits best

    Personalized campaigns with attribution

  • Promolayer fits best

    Ecommerce popup targeting

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature OptiMonk 9.0/10 Visit ↗ Promolayer 7.6/10 Visit ↗
At a glance
Editor score 9.0 7.6
Ranking #1 in Pop-Up Builder Software #4 in Pop-Up Builder Software
Best for Personalized campaigns with attribution Ecommerce popup targeting
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo (best) $20.83/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Live chat, Phone, Tickets, Docs Email, Live chat, Docs
Compliance GDPR 2FA
Integrations 53+ integrations 8 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features OptiMonk 0/5 · Promolayer 5/5
Audience targeting Not published ✓ (best)
A/B testing Not published ✓ (best)
Geo-targeting Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Custom CSS Not published ✓ (best)
Specs
Campaign formats Not published lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed
Trigger types Not published immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return
Our review
Pros
  • Unlimited campaigns and all features on every listed plan
  • Revenue attribution, conversion goals, and A/B testing
  • Integrations for ecommerce, email, CRM, analytics, and webhooks
  • Broad popup formats, triggers, and audience targeting rules
  • A/B testing with variant result analysis
  • Shopify, Mailchimp, Klaviyo, and webhook integrations
Cons
  • Pricing is based on monthly pageviews rather than visitors
  • Master plan uses custom pageview limits and pricing
  • Mobile support is for mobile web campaigns, not native apps
  • Free campaigns include Promolayer branding
  • Standard limits campaigns to 100,000 monthly impressions
  • Custom CSS and JavaScript start on the Professional plan
Our verdict

OptiMonk is a conversion rate optimization platform for ecommerce businesses that need pop-ups, personalized website content, audience targeting, and campaign measurement. Its no-code and point-and-click editors are designed for marketers,…

Read the review →

Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page…

Read the review →
  1. OptiMonkPop-Up Builder Software 9.0Free plan · paid from $19/mo
  2. PromolayerPop-Up Builder Software 7.6Free plan · paid from $20.83/mo (annual) · 7-day trial

Strengths and trade-offs

  • OptiMonk — where it wins

    • Unlimited campaigns and all features on every listed plan
    • Revenue attribution, conversion goals, and A/B testing
    • Integrations for ecommerce, email, CRM, analytics, and webhooks

    Where it doesn't

    • Pricing is based on monthly pageviews rather than visitors
    • Master plan uses custom pageview limits and pricing
    • Mobile support is for mobile web campaigns, not native apps

  • Promolayer — where it wins

    • Broad popup formats, triggers, and audience targeting rules
    • A/B testing with variant result analysis
    • Shopify, Mailchimp, Klaviyo, and webhook integrations

    Where it doesn't

    • Free campaigns include Promolayer branding
    • Standard limits campaigns to 100,000 monthly impressions
    • Custom CSS and JavaScript start on the Professional plan
  • OptiMonk9.0/10 · Free plan · paid from $19/mo

    A broad pop-up and personalization platform with generous features on every listed plan.

    Visit OptiMonkFull verdict →
  • Promolayer7.6/10 · Free plan · paid from $20.83/mo (annual) · 7-day trial

    A flexible popup builder for ecommerce teams that need targeting and testing.

    Visit PromolayerFull verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update