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Head-to-head · Pop-Up Builder Software

OptiMonk vs Convertful

  • Updated Sep 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score OptiMonk #1 in Pop-Up Builder Software 9.0/10 Free plan · paid from $19/mo Free plan✓ 0 of 5 features Visit OptiMonk
Convertful #7 in Pop-Up Builder Software 7.1/10 From $7/mo (annual) · 14-day trial ✓ 5 of 5 features Visit Convertful

OptiMonk leads on 1 check, Convertful on 6, and 0 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptiMonk · 9.0/10
  • Lowest starting priceConvertful · $7/mo
  • Free planonly OptiMonk
  • Most featuresConvertful · 5 of 5

OptiMonk scores higher on our rubric for pop-up builder software: 9.0 against 7.1 out of 10; our editors rank them #1 and #7.

OptiMonk offers free plan; Convertful doesn't. Convertful is cheaper to start at $7/mo against $19/mo. Convertful offers audience targeting; OptiMonk doesn't publish it. Convertful offers a/b testing; OptiMonk doesn't publish it. Convertful offers geo-targeting; OptiMonk doesn't publish it.

OptiMonk is the better fit for personalized campaigns with attribution. Convertful is the better fit for budget-conscious advanced widget campaigns.

  • OptiMonk fits best

    Personalized campaigns with attribution

  • Convertful fits best

    Budget-conscious advanced widget campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature OptiMonk 9.0/10 Visit ↗ Convertful 7.1/10 Visit ↗
At a glance
Editor score 9.0 7.1
Ranking #1 in Pop-Up Builder Software #7 in Pop-Up Builder Software
Best for Personalized campaigns with attribution Budget-conscious advanced widget campaigns
Pricing model Free plan + paid Paid
Starting price $19/mo $7/mo (best)
Free plan ✓ (best) —
Free trial — —
Money-back guarantee 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Tickets, Docs Live chat, Tickets, Docs
Compliance GDPR GDPR
Integrations 53+ integrations 32+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features OptiMonk 0/5 · Convertful 5/5
Audience targeting Not published ✓ (best)
A/B testing Not published ✓ (best)
Geo-targeting Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Custom CSS Not published ✓ (best)
Specs
Campaign formats Not published Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttons
Trigger types Not published Exit intent, time on page, element click, page scroll, inactivity time, embedded/manual display
Our review
Pros
  • Unlimited campaigns and all features on every listed plan
  • Revenue attribution, conversion goals, and A/B testing
  • Integrations for ecommerce, email, CRM, analytics, and webhooks
  • Multiple widget formats, from pop-ups to inline widgets
  • A/B testing, geo-targeting, forms, and behavioral rules
  • Custom CSS, JavaScript, surveys, quizzes, and gamification
Cons
  • Pricing is based on monthly pageviews rather than visitors
  • Master plan uses custom pageview limits and pricing
  • Mobile support is for mobile web campaigns, not native apps
  • No free plan
  • Annual billing is required for the $7 starting price
  • Web-focused with no listed non-web platform support
Our verdict

OptiMonk is a conversion rate optimization platform for ecommerce businesses that need pop-ups, personalized website content, audience targeting, and campaign measurement. Its no-code and point-and-click editors are designed for marketers,…

Read the review →

Convertful is a cloud-based lead-generation and conversion platform for websites. Marketers can build pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, and floating buttons with a drag-and-drop editor. Its…

Read the review →
  1. OptiMonkPop-Up Builder Software 9.0Free plan · paid from $19/mo
  2. ConvertfulPop-Up Builder Software 7.1From $7/mo (annual) · 14-day trial

Strengths and trade-offs

  • OptiMonk — where it wins

    • Unlimited campaigns and all features on every listed plan
    • Revenue attribution, conversion goals, and A/B testing
    • Integrations for ecommerce, email, CRM, analytics, and webhooks

    Where it doesn't

    • Pricing is based on monthly pageviews rather than visitors
    • Master plan uses custom pageview limits and pricing
    • Mobile support is for mobile web campaigns, not native apps

  • Convertful — where it wins

    • Multiple widget formats, from pop-ups to inline widgets
    • A/B testing, geo-targeting, forms, and behavioral rules
    • Custom CSS, JavaScript, surveys, quizzes, and gamification

    Where it doesn't

    • No free plan
    • Annual billing is required for the $7 starting price
    • Web-focused with no listed non-web platform support
  • OptiMonk9.0/10 · Free plan · paid from $19/mo

    A broad pop-up and personalization platform with generous features on every listed plan.

    Visit OptiMonkFull verdict →
  • Convertful7.1/10 · From $7/mo (annual) · 14-day trial

    A broad widget builder for advanced campaigns at a low annual starting price.

    Visit ConvertfulFull verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update