Convertful
Convertful: A broad widget builder for advanced campaigns at a low annual starting price. Ranked #7 of 29 in Pop-Up Builder Software by our editors (7.1/10); pricing: From $7/mo (annual) · 14-day trial; best for budget-conscious advanced widget campaigns.
At a glance
- Editor score7.1 / 10
- PricingFrom $7/mo (annual) · 14-day trial
- Best forBudget-conscious advanced widget campaigns
- Free planNo
- Paid from$7/mo
- A/B testingYes
- Facts checked20 Sep 2026
Where it wins
- Multiple widget formats, from pop-ups to inline widgets
- A/B testing, geo-targeting, forms, and behavioral rules
- Custom CSS, JavaScript, surveys, quizzes, and gamification
Where it doesn't
- No free plan
- Annual billing is required for the $7 starting price
- Web-focused with no listed non-web platform support
Our verdict on Convertful
Convertful is a cloud-based lead-generation and conversion platform for websites. Marketers can build pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, and floating buttons with a drag-and-drop editor. Its audience includes teams that need more than basic pop-ups, particularly those running targeted lead-capture campaigns with behavioral rules, geo-targeting, forms, A/B testing, surveys, quizzes, or gamification.
Pricing is paid-only, with a 14-day free trial. Solo costs $9 per month with monthly billing or $7 per month with annual billing and includes all widgets and elements, with branding. Starter costs $29 monthly or $17 with annual billing, adding two-way CRM sync, multi-step widgets, A/B testing, widget flow optimization, webhooks, and AI. Growth costs $69 monthly or $47 annually and includes all Starter features. Enterprise costs $179 monthly or $97 annually, with all Growth features and dedicated support. The annual plans make the entry point more accessible, while the monthly tiers provide flexibility without a long billing commitment.
Convertful connects lead-capture forms with services including ActiveCampaign, Brevo, Campaign Monitor, Constant Contact, Customer.io, Drip, GetResponse, HubSpot, and Keap. It also supports custom CSS and JavaScript, giving teams more control over presentation and implementation. Campaigns can display based on exit intent, time on page, element clicks, scrolling, inactivity, embedded or manual triggers, geography, technology, page context, and integrated customer data. The product is a strong fit for marketers seeking varied, targeted web campaigns without moving to a higher-cost tier immediately. Teams needing a free plan or a broader platform footprint should look elsewhere.
Convertful pricing
All 4 Convertful plans and prices →
Convertful fact sheet
| Free plan | No |
|---|---|
| Paid from | $7/mo |
| Campaign formats | Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttons |
| Trigger types | Exit intent, time on page, element click, page scroll, inactivity time, embedded/manual display |
| Audience targeting | Yes |
| A/B testing | Yes |
| Geo-targeting | Yes |
| Lead capture forms | Yes |
| Custom CSS | Yes |
| Free trial | 14 days |
| Money-back guarantee | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Live chat, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 32+ integrations: ActiveCampaign, ActiveTrail, AWeber, Bento, Brevo, Campaign Monitor … See all → |
| Pricing | From $7/mo (annual) · 14-day trial (source) |
| Website | convertful.com |
| Facts checked | 20 Sep 2026 |
Convertful integrations
Convertful lists 32+ integrations on its own site — the 20 named here are the ones its pages call out.
- ActiveCampaign
- ActiveTrail
- AWeber
- Bento
- Brevo
- Campaign Monitor
- Constant Contact
- Customer.io
- Drift
- Drip
- Freshmail
- GetResponse
- Gist
- HubSpot
- Keap
- Kit
- Klaviyo
- Mad Mimi
- Mailchimp
- MailerLite
See all Convertful integrations →
Alternatives to Convertful
- OptiMonkA broad pop-up and personalization platform with generous features on every listed plan.9.0
- PicreelA low-cost popup platform with AI, targeting, testing, and broad integrations.8.5
- ClaspoA broad popup toolkit with AI assistance, targeting, testing, and a free plan.7.8
See all Convertful alternatives →
Convertful vs the competition
- Convertful vs OptiMonk
- Convertful vs Picreel
- Convertful vs Claspo
- Convertful vs Promolayer
- Convertful vs ConvertFlow
- Convertful vs Getsitecontrol
Compare Convertful with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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