Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Pop-Up Builder Software

Picreel vs Promolayer

  • Updated Sep 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Picreel #2 in Pop-Up Builder Software 8.5/10 Free plan · paid from $9.99/mo (annual) · 15-day trial Free plan✓ 1 of 5 features Visit Picreel
Promolayer #4 in Pop-Up Builder Software 7.6/10 Free plan · paid from $20.83/mo (annual) · 7-day trial Free plan✓ 5 of 5 features Visit Promolayer

Picreel leads on 1 check, Promolayer on 4, and 2 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePicreel · 8.5/10
  • Lowest starting pricePicreel · $9.99/mo
  • Free planboth
  • Most featuresPromolayer · 5 of 5

Picreel scores higher on our rubric for pop-up builder software: 8.5 against 7.6 out of 10; our editors rank them #2 and #4.

Picreel is cheaper to start at $9.99/mo against $20.83/mo. Promolayer offers audience targeting; Picreel doesn't publish it. Promolayer offers geo-targeting; Picreel doesn't publish it. Promolayer offers lead capture forms; Picreel doesn't publish it. Promolayer offers custom css; Picreel doesn't publish it.

Picreel is the better fit for low-cost AI popup optimization. Promolayer is the better fit for ecommerce popup targeting.

  • Picreel fits best

    Low-cost AI popup optimization

  • Promolayer fits best

    Ecommerce popup targeting

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Picreel 8.5/10 Visit ↗ Promolayer 7.6/10 Visit ↗
At a glance
Editor score 8.5 7.6
Ranking #2 in Pop-Up Builder Software #4 in Pop-Up Builder Software
Best for Low-cost AI popup optimization Ecommerce popup targeting
Pricing model Free plan + paid Free plan + paid
Starting price $9.99/mo (best) $20.83/mo
Free plan ✓ ✓
Free trial — —
Free trial length 15 days 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Integrations 14 integrations 8 integrations
Features Picreel 1/5 · Promolayer 5/5
Audience targeting Not published ✓ (best)
A/B testing ✓ ✓
Geo-targeting Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Custom CSS Not published ✓ (best)
Specs
Campaign formats Not published lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed
Trigger types Not published immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return
Our review
Pros
  • Forever-free plan with unlimited campaigns, domains, and popups
  • AI tools, visual building, conditional forms, and extensive targeting
  • 700+ integrations plus A/B testing and conversion analytics
  • Broad popup formats, triggers, and audience targeting rules
  • A/B testing with variant result analysis
  • Shopify, Mailchimp, Klaviyo, and webhook integrations
Cons
  • The Free plan is limited to 5,000 pageviews per month
  • Essentials supports one domain and 50,000 monthly pageviews
  • Paid plan prices are shown as monthly amounts billed annually
  • Free campaigns include Promolayer branding
  • Standard limits campaigns to 100,000 monthly impressions
  • Custom CSS and JavaScript start on the Professional plan
Our verdict

Picreel is a web-based popup builder for businesses that want to capture leads and improve conversions from existing website traffic. Its toolkit combines a drag-and-drop editor, templates, lead-capture forms, conditional logic, behavioral…

Read the review →

Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page…

Read the review →
  1. PicreelPop-Up Builder Software 8.5Free plan · paid from $9.99/mo (annual) · 15-day trial
  2. PromolayerPop-Up Builder Software 7.6Free plan · paid from $20.83/mo (annual) · 7-day trial

Strengths and trade-offs

  • Picreel — where it wins

    • Forever-free plan with unlimited campaigns, domains, and popups
    • AI tools, visual building, conditional forms, and extensive targeting
    • 700+ integrations plus A/B testing and conversion analytics

    Where it doesn't

    • The Free plan is limited to 5,000 pageviews per month
    • Essentials supports one domain and 50,000 monthly pageviews
    • Paid plan prices are shown as monthly amounts billed annually

  • Promolayer — where it wins

    • Broad popup formats, triggers, and audience targeting rules
    • A/B testing with variant result analysis
    • Shopify, Mailchimp, Klaviyo, and webhook integrations

    Where it doesn't

    • Free campaigns include Promolayer branding
    • Standard limits campaigns to 100,000 monthly impressions
    • Custom CSS and JavaScript start on the Professional plan
  • Picreel8.5/10 · Free plan · paid from $9.99/mo (annual) · 15-day trial

    A low-cost popup platform with AI, targeting, testing, and broad integrations.

    Visit PicreelFull verdict →
  • Promolayer7.6/10 · Free plan · paid from $20.83/mo (annual) · 7-day trial

    A flexible popup builder for ecommerce teams that need targeting and testing.

    Visit PromolayerFull verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update