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Head-to-head · Pop-Up Builder Software

Claspo vs Promolayer

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Claspo #3 in Pop-Up Builder Software 7.8/10 Free plan · 14-day trial Free plan✓ 1 of 5 features Visit Claspo
Promolayer #4 in Pop-Up Builder Software 7.6/10 Free plan · paid from $20.83/mo (annual) · 7-day trial Free plan✓ 5 of 5 features Visit Promolayer

Claspo leads on 0 checks, Promolayer on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClaspo · 7.8/10
  • Free planboth
  • Most featuresPromolayer · 5 of 5

Claspo scores higher on our rubric for pop-up builder software: 7.8 against 7.6 out of 10; our editors rank them #3 and #4.

Promolayer offers audience targeting; Claspo doesn't publish it. Promolayer offers geo-targeting; Claspo doesn't publish it. Promolayer offers lead capture forms; Claspo doesn't publish it. Promolayer offers custom css; Claspo doesn't publish it.

Claspo is the better fit for AI-assisted popup building and testing. Promolayer is the better fit for ecommerce popup targeting.

  • Claspo fits best

    AI-assisted popup building and testing

  • Promolayer fits best

    Ecommerce popup targeting

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Claspo 7.8/10 Visit ↗ Promolayer 7.6/10 Visit ↗
At a glance
Editor score 7.8 7.6
Ranking #3 in Pop-Up Builder Software #4 in Pop-Up Builder Software
Best for AI-assisted popup building and testing Ecommerce popup targeting
Pricing model Free plan + paid Free plan + paid
Starting price Not published $20.83/mo
Free plan ✓ ✓
Free trial — —
Free trial length 14 days 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Integrations 12 integrations 8 integrations
Features Claspo 1/5 · Promolayer 5/5
Audience targeting Not published ✓ (best)
A/B testing ✓ ✓
Geo-targeting Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Custom CSS Not published ✓ (best)
Specs
Campaign formats Not published lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed
Trigger types Not published immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return
Our review
Pros
  • Free plan includes all features, unlimited widgets, and unlimited team members
  • Advanced targeting, multi-step forms, gamification, and A/B testing
  • Integrates with WordPress, Shopify, CRMs, email tools, and webhooks
  • Broad popup formats, triggers, and audience targeting rules
  • A/B testing with variant result analysis
  • Shopify, Mailchimp, Klaviyo, and webhook integrations
Cons
  • Free plan supports up to one website
  • The Free plan includes a Powered by Claspo badge
  • Enterprise pricing uses custom terms and contracts
  • Free campaigns include Promolayer branding
  • Standard limits campaigns to 100,000 monthly impressions
  • Custom CSS and JavaScript start on the Professional plan
Our verdict

Claspo is a web-based popup builder for online businesses focused on lead capture, email list growth, opt-ins, and sales. Its drag-and-drop editor supports popups, floating boxes, floating bars, embedded widgets, fullscreen layouts, and…

Read the review →

Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page…

Read the review →
  1. ClaspoPop-Up Builder Software 7.8Free plan · 14-day trial
  2. PromolayerPop-Up Builder Software 7.6Free plan · paid from $20.83/mo (annual) · 7-day trial

Strengths and trade-offs

  • Claspo — where it wins

    • Free plan includes all features, unlimited widgets, and unlimited team members
    • Advanced targeting, multi-step forms, gamification, and A/B testing
    • Integrates with WordPress, Shopify, CRMs, email tools, and webhooks

    Where it doesn't

    • Free plan supports up to one website
    • The Free plan includes a Powered by Claspo badge
    • Enterprise pricing uses custom terms and contracts

  • Promolayer — where it wins

    • Broad popup formats, triggers, and audience targeting rules
    • A/B testing with variant result analysis
    • Shopify, Mailchimp, Klaviyo, and webhook integrations

    Where it doesn't

    • Free campaigns include Promolayer branding
    • Standard limits campaigns to 100,000 monthly impressions
    • Custom CSS and JavaScript start on the Professional plan
  • Claspo7.8/10 · Free plan · 14-day trial

    A broad popup toolkit with AI assistance, targeting, testing, and a free plan.

    Visit ClaspoFull verdict →
  • Promolayer7.6/10 · Free plan · paid from $20.83/mo (annual) · 7-day trial

    A flexible popup builder for ecommerce teams that need targeting and testing.

    Visit PromolayerFull verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update