Promolayer
Promolayer: A flexible popup builder for ecommerce teams that need targeting and testing. Ranked #4 of 29 in Pop-Up Builder Software by our editors (7.6/10); pricing: Free plan · paid from $20.83/mo (annual) · 7-day trial; best for ecommerce popup targeting.
At a glance
- Editor score7.6 / 10
- PricingFree plan · paid from $20.83/mo (annual) · 7-day trial
- Best forEcommerce popup targeting
- Free planYes
- Paid from$20.83/mo
- A/B testingYes
- Founded2017 · Tokyo, Japan
- Facts checked20 Sep 2026
Where it wins
- Broad popup formats, triggers, and audience targeting rules
- A/B testing with variant result analysis
- Shopify, Mailchimp, Klaviyo, and webhook integrations
Where it doesn't
- Free campaigns include Promolayer branding
- Standard limits campaigns to 100,000 monthly impressions
- Custom CSS and JavaScript start on the Professional plan
Our verdict on Promolayer
Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page embeds. Teams can use it for lead capture, visitor engagement, and targeted on-site campaigns across Shopify, Wix, WordPress, and custom websites through an embed tag.
The free plan costs $0 per month or $0 per year and includes all popup types, rich templates, basic triggers and targeting, and Promolayer branding. Basic costs $25 per month or $250 per year and adds advanced triggers and targeting, A/B testing, email support, plus Mailchimp, Klaviyo, and webhook integration. Standard costs $70 per month or $700 per year and adds 100,000 monthly impressions. Professional costs $150 per month or $1,500 per year and adds custom CSS and JavaScript, two workspaces, and per-workspace analytics. The published starting price is $20.83 per month with annual billing, while paid Shopify plans include a 7-day free trial.
Targeting is the product’s clearest strength. Campaigns can respond to exit intent, elapsed time, scroll depth, inactivity, browser back, mobile swipe-back, custom JavaScript, scroll-up, and tab return. Audience rules can use URL, referrer, device, browser language, visit behavior, country, and cart state. Lead-capture forms support contact lists, CSV export, and thank-you screens, while integrations include Shopify, Wix, WordPress, Mailchimp, Klaviyo, webhooks, Google Tag Manager, and Google Analytics. Promolayer suits teams that want detailed ecommerce targeting without coding; teams needing unbranded free campaigns or advanced styling at lower tiers should consider another option.
Promolayer pricing
All 6 Promolayer plans and prices →
Promolayer fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $20.83/mo |
| Campaign formats | lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed |
| Trigger types | immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return |
| Audience targeting | Yes |
| A/B testing | Yes |
| Geo-targeting | Yes |
| Lead capture forms | Yes |
| Custom CSS | Yes |
| Free trial | 7 days |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | 2FA |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Shopify, Wix, WordPress, Mailchimp, Klaviyo, Webhooks … |
| Pricing | Free plan · paid from $20.83/mo (annual) · 7-day trial (source) |
| Website | promolayer.io |
| Facts checked | 20 Sep 2026 |
Promolayer integrations
Promolayer lists 8 integrations on its own site.
- Shopify
- Wix
- WordPress
- Mailchimp
- Klaviyo
- Webhooks
- Google Tag Manager
- Google Analytics
Alternatives to Promolayer
- OptiMonkA broad pop-up and personalization platform with generous features on every listed plan.9.0
- PicreelA low-cost popup platform with AI, targeting, testing, and broad integrations.8.5
- ClaspoA broad popup toolkit with AI assistance, targeting, testing, and a free plan.7.8
See all Promolayer alternatives →
Promolayer vs the competition
- Promolayer vs OptiMonk
- Promolayer vs Picreel
- Promolayer vs Claspo
- Promolayer vs ConvertFlow
- Promolayer vs Getsitecontrol
- Promolayer vs Convertful
Compare Promolayer with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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