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Head-to-head · Pop-Up Builder Software

Promolayer vs ConvertFlow

Updated Sep 2026
Both researched from official sources
7 checks side by side

Higher score Promolayer #4 in Pop-Up Builder Software 7.6/10 Free plan · paid from $20.83/mo (annual) · 7-day trial Free plan✓ 5 of 5 features Visit Promolayer

ConvertFlow #5 in Pop-Up Builder Software 7.4/10 Free plan · paid from $25/mo (annual) Free plan✓ 0 of 5 features Visit ConvertFlow

Promolayer leads on 6 checks, ConvertFlow on 0, and 1 is even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scorePromolayer · 7.6/10
Lowest starting pricePromolayer · $20.83/mo
Free planboth
Most featuresPromolayer · 5 of 5

Promolayer scores higher on our rubric for pop-up builder software: 7.6 against 7.4 out of 10; our editors rank them #4 and #5.

Promolayer is cheaper to start at $20.83/mo against $25/mo. Promolayer offers audience targeting; ConvertFlow doesn't publish it. Promolayer offers a/b testing; ConvertFlow doesn't publish it. Promolayer offers geo-targeting; ConvertFlow doesn't publish it. Promolayer offers lead capture forms; ConvertFlow doesn't publish it.

Promolayer is the better fit for ecommerce popup targeting. ConvertFlow is the better fit for full-funnel conversion campaigns.

Promolayer fits best
Ecommerce popup targeting
ConvertFlow fits best
Full-funnel conversion campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Show only differences

Feature	Promolayer 7.6/10 Visit ↗	ConvertFlow 7.4/10 Visit ↗
At a glance
Editor score	7.6	7.4
Ranking	#4 in Pop-Up Builder Software	#5 in Pop-Up Builder Software
Best for	Ecommerce popup targeting	Full-funnel conversion campaigns
Pricing model	Free plan + paid	Free plan + paid
Starting price	$20.83/mo (best)	$25/mo
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Live chat, Phone, Docs
Compliance	2FA	SOC 2, GDPR, SSO/SAML
Integrations	8 integrations	1,000+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Promolayer 5/5 · ConvertFlow 0/5
Audience targeting	✓ (best)	Not published
A/B testing	✓ (best)	Not published
Geo-targeting	✓ (best)	Not published
Lead capture forms	✓ (best)	Not published
Custom CSS	✓ (best)	Not published
Specs
Campaign formats	lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed	Not published
Trigger types	immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return	Not published
Our review
Pros	Broad popup formats, triggers, and audience targeting rules A/B testing with variant result analysis Shopify, Mailchimp, Klaviyo, and webhook integrations	Combines popups, landing pages, quizzes, forms, surveys, and sticky bars Supports personalization, A/B testing, automation, and funnel reporting Connects with Shopify, WordPress, CRM, messaging, and analytics tools
Cons	Free campaigns include Promolayer branding Standard limits campaigns to 100,000 monthly impressions Custom CSS and JavaScript start on the Professional plan	Broader than teams that only need a basic popup builder Higher tiers are needed for larger view limits and advanced testing Live publishing and integrations vary by plan
Our verdict	Promolayer is a web-based, no-code popup platform for ecommerce and marketing teams. Its drag-and-drop builder supports lightboxes, fullscreen popups, floating bars, slide-ins, spin-to-win campaigns, image popups, teasers, and in-page… Read the review →	ConvertFlow is a web-based funnel platform for marketers, ecommerce teams, agencies, and growing brands. Its visual builders cover landing pages, popups, quizzes, forms, surveys, sticky bars, and embedded calls to action. Teams can target… Read the review →

PromolayerPop-Up Builder Software 7.6Free plan · paid from $20.83/mo (annual) · 7-day trial
ConvertFlowPop-Up Builder Software 7.4Free plan · paid from $25/mo (annual)

Compare the top tools in

Strengths and trade-offs

Promolayer — where it wins
- Broad popup formats, triggers, and audience targeting rules
- A/B testing with variant result analysis
- Shopify, Mailchimp, Klaviyo, and webhook integrations
Where it doesn't
- Free campaigns include Promolayer branding
- Standard limits campaigns to 100,000 monthly impressions
- Custom CSS and JavaScript start on the Professional plan
ConvertFlow — where it wins
- Combines popups, landing pages, quizzes, forms, surveys, and sticky bars
- Supports personalization, A/B testing, automation, and funnel reporting
- Connects with Shopify, WordPress, CRM, messaging, and analytics tools
Where it doesn't
- Broader than teams that only need a basic popup builder
- Higher tiers are needed for larger view limits and advanced testing
- Live publishing and integrations vary by plan

Promolayer7.6/10 · Free plan · paid from $20.83/mo (annual) · 7-day trial
A flexible popup builder for ecommerce teams that need targeting and testing.
Visit Promolayer Full verdict →
ConvertFlow7.4/10 · Free plan · paid from $25/mo (annual)
A broad web funnel suite for teams connecting popups to full-funnel campaigns.
Visit ConvertFlow Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated 28 Sep 2026 · How we research and update