Claspo vs OptinMonster

Claspo7.8Visit OptinMonster6.8Visit

Higher score Claspo #3 in Pop-Up Builder Software 7.8/10 Free plan · 14-day trial Free plan✓ 1 of 5 features Visit Claspo

vs

OptinMonster #8 in Pop-Up Builder Software 6.8/10 From $21/mo ✓ 1 of 5 features Visit OptinMonster

• Claspo fits best

  AI-assisted popup building and testing

• OptinMonster fits best

  Mature lead capture and lead routing

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Side by side

Feature	Claspo 7.8/10 Visit ↗	OptinMonster 6.8/10 Visit ↗
At a glance
Editor score	7.8	6.8
Ranking	#3 in Pop-Up Builder Software	#8 in Pop-Up Builder Software
Best for	AI-assisted popup building and testing	Mature lead capture and lead routing
Pricing model	Free plan + paid	Paid
Starting price	Not published	$21/mo
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	12 integrations	15 integrations
Features Claspo 1/5 · OptinMonster 1/5
Audience targeting	Not published	Not published
A/B testing	✓	✓
Geo-targeting	Not published	Not published
Lead capture forms	Not published	Not published
Custom CSS	Not published	Not published
Specs
Campaign formats	Not published	Not published
Trigger types	Not published	Not published
Our review
Pros	Free plan includes all features, unlimited widgets, and unlimited team members Advanced targeting, multi-step forms, gamification, and A/B testing Integrates with WordPress, Shopify, CRMs, email tools, and webhooks	Broad popup formats with behavioral, page, device, and geolocation targeting Lead sharing, automated distribution, TruLead verification, and webhooks A/B testing, conversion analytics, revenue attribution, and AI copywriting
Cons	Free plan supports up to one website The Free plan includes a Powered by Claspo badge Enterprise pricing uses custom terms and contracts	No free plan for ongoing use Advanced capabilities are split across higher-tier plans The broad feature set may exceed the needs of simple popup campaigns
Our verdict	Claspo is a web-based popup builder for online businesses focused on lead capture, email list growth, opt-ins, and sales. Its drag-and-drop editor supports popups, floating boxes, floating bars, embedded widgets, fullscreen layouts, and… Read the review →	OptinMonster is a web-based lead-generation and conversion optimization platform for marketers, small businesses, agencies, publishers, and ecommerce websites. It supports lightbox popups, fullscreen campaigns, floating bars, slide-ins,… Read the review →

Strengths and trade-offs

• Claspo — where it wins

  • Free plan includes all features, unlimited widgets, and unlimited team members
  • Advanced targeting, multi-step forms, gamification, and A/B testing
  • Integrates with WordPress, Shopify, CRMs, email tools, and webhooks

  Where it doesn't

  • Free plan supports up to one website
  • The Free plan includes a Powered by Claspo badge
  • Enterprise pricing uses custom terms and contracts

• OptinMonster — where it wins

  • Broad popup formats with behavioral, page, device, and geolocation targeting
  • Lead sharing, automated distribution, TruLead verification, and webhooks
  • A/B testing, conversion analytics, revenue attribution, and AI copywriting

  Where it doesn't

  • No free plan for ongoing use
  • Advanced capabilities are split across higher-tier plans
  • The broad feature set may exceed the needs of simple popup campaigns

• Claspo7.8/10 · Free plan · 14-day trial

  A broad popup toolkit with AI assistance, targeting, testing, and a free plan.

  Visit ClaspoFull verdict →
• OptinMonster6.8/10 · From $21/mo

  A mature popup platform with advanced targeting, routing, testing, and attribution.

  Visit OptinMonsterFull verdict →