OptinMonster
OptinMonster: A paid campaign builder for targeted opt-ins, exit intent, testing, and lead routing. Ranked #18 of 52 in Lead Generation Software by our editors (6.0/10); pricing: From $21/mo; best for exit-intent and opt-in campaigns.
At a glance
- Editor score6.0 / 10
- PricingFrom $21/mo
- Best forExit-intent and opt-in campaigns
- Free planNo
- Paid from$21/mo
- Founded2013
- Facts checked19 Sep 2026
Where it wins
- Popups, floating bars, slide-ins, fullscreen campaigns, and inline forms
- Targeting and A/B testing support audience-specific campaign optimization
- Lead sharing, verification, analytics, and revenue attribution are available
Where it doesn't
- There is no unrestricted free subscription plan
- Exit Intent technology is listed under Pro, not Basic or Plus
- Geolocation and returning-visitor targeting are listed under Growth
Our verdict on OptinMonster
OptinMonster is a web-based lead-generation and conversion optimization platform for marketers, small businesses, agencies, publishers, and ecommerce websites. It creates opt-in campaigns in formats including popups, floating bars, fullscreen welcome mats, slide-ins, and inline forms. Its focus is turning website visits into subscribers or customers through targeting, testing, analytics, and lead distribution. It is a fit for teams that want to manage website capture campaigns in one product; teams seeking an unrestricted free subscription should look elsewhere.
The published monthly pricing page lists Basic at $21 per month. Basic includes campaign types, 700+ templates, page targeting, time-on-site and page triggers, and unlimited campaigns and subscribers. The Plus plan adds A/B testing, device targeting, content locking, full analytics reporting, and advanced integrations. Pro adds Exit Intent technology, revenue attribution, countdown timers, campaign scheduling, webhooks, and Zapier integration. Growth adds geolocation and new-versus-returning-visitor targeting, OnSite Retargeting, follow-up campaigns, custom branding, and ecommerce integrations. The progression makes the more specialized targeting and attribution capabilities dependent on higher-tier plans.
Campaigns can be targeted by behavior, page, device, geolocation, and referral source, with conversion analytics and A/B split testing available for optimization. Lead sharing and automated distribution, TruLead verification, and an AI copywriter extend the workflow beyond capture. Integration options include HubSpot, Salesforce, Mailchimp, Shopify, WooCommerce, Marketo, Zapier, webhooks, and a public API. This breadth suits organizations connecting opt-in campaigns to email, CRM, or ecommerce workflows. The lack of an unrestricted free plan and the tiered placement of capabilities such as exit intent and geolocation make it less suited to buyers who need those features at a lower entry tier.
OptinMonster pricing
All 4 OptinMonster plans and prices →
OptinMonster fact sheet
| Free plan | No |
|---|---|
| Paid from | $21/mo |
| Capture channels | Popups |
| Lead scoring | Not verified |
| Lead routing | Yes |
| Lead enrichment | Not verified |
| Visitor identification | Yes |
| A/B testing | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 15 integrations: HubSpot, Salesforce, Mailchimp, Constant Contact, Zapier, Uncanny Automator … |
| Pricing | From $21/mo (source) |
| Website | optinmonster.com |
| Facts checked | 19 Sep 2026 |
OptinMonster integrations
OptinMonster lists 15 integrations on its own site.
- HubSpot
- Salesforce
- Mailchimp
- Constant Contact
- Zapier
- Uncanny Automator
- Google Analytics
- Shopify
- WooCommerce
- Magento
- Easy Digital Downloads
- MemberPress
- Marketo
- Webhooks
- Public API
Alternatives to OptinMonster
- ActiveProspectA broad lead operations suite for teams that need validated, routed inbound leads.9.3
- eTrigueA broad B2B demand-generation suite for enterprise campaigns and visitor intelligence.8.2
- involve.meBuild interactive lead funnels with scoring, routing, CRM, and email automation.8.0
See all OptinMonster alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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