The Best Popup Software in 2026
We researched popup software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job—creating and targeting website campaigns—along with value for money and verified features, so buyers can compare tools for lead capture, promotions, and announcements.
Our top picks
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Top ranked
Claspo#1 of 289.4/10A broad popup toolkit with a free plan, targeting, testing, analytics, and integrations.
Free plan · 14-day trial
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Runner-up
OptiMonk#2 of 289.2/10A flexible popup platform for personalized campaigns, testing, and revenue attribution.
Free plan
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Top-ranked free plan
Picreel#3 of 289.1/10A low-cost popup platform with targeting, testing, analytics, AI tools, and integrations.
Free plan · 15-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 28 tools, best first
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Best forBroad popup campaigns on a free plan
A broad popup toolkit with a free plan, targeting, testing, analytics, and integrations.
Free plan · 14-day trial Our Claspo verdict → Visit ClaspoFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Claspo -
Best forPersonalized, revenue-focused popup campaigns
A flexible popup platform for personalized campaigns, testing, and revenue attribution.
9.2/10★★★★★Visit OptiMonk -
Best forLow-cost popup testing and lead capture
A low-cost popup platform with targeting, testing, analytics, AI tools, and integrations.
Free plan · 15-day trial Our Picreel verdict → Visit PicreelFor vendors Sponsor this spot · #3 · $79/mo →9.1/10★★★★★Visit Picreel -
Best forAdvanced multi-channel onsite campaigns
A strong choice for advanced onsite campaigns, if $49 monthly fits your budget.
9.0/10★★★★☆Visit Wisepops -
Best forPopup-led marketing with built-in automation
A popup-led marketing platform that combines lead capture, email, contacts, and automation.
8.9/10★★★★☆Visit Getsitecontrol -
Best forAffordable popup automation
Affordable popup automation with targeting, testing, analytics, and email journeys.
8.8/10★★★★☆Visit Poptin -
Best forMature lead-generation campaigns
A mature popup platform for targeted campaigns, testing, attribution, and lead routing.
8.7/10★★★★☆Visit OptinMonster -
Best forPopup funnels and conversion experimentation
A flexible web funnel platform with visual builders, testing, personalization, and a free plan.
8.6/10★★★★☆Visit ConvertFlow -
Best forFlexible popup formats and targeting
A flexible web popup builder with broad formats, targeting, testing, and integrations.
- Custom CSS
8.5/10★★★★☆Visit BDOW! -
Best forBars, popups, and lead capture teams
A flexible web popup toolkit with strong targeting, testing, and lead-capture options.
8.4/10★★★★☆Visit Hello Bar -
Best forDeep WordPress popup controls
A deep WordPress popup toolkit with broad targeting, formats, and conversion features.
- Custom CSS
8.3/10★★★★☆Visit Popup Maker -
Best forWordPress campaigns with revenue analytics
A broad WordPress popup toolkit with revenue analytics, but no verified A/B testing.
- Exit-intent triggers
- Custom CSS
8.2/10★★★★☆Visit FireBox -
Best forSegmented ecommerce popup workflows
A capable choice for segmented ecommerce campaigns, with paid entry pricing.
- A/B testing
8.1/10★★★★☆Visit Justuno -
Best forOpen-source WordPress popup variety
A broad, open-source WordPress popup toolkit with free basics and advanced paid tiers.
- Custom CSS
8.0/10★★★★☆Visit Icegram Engage -
Best forHigh-volume targeting and experimentation
A broad web engagement toolkit for targeted campaigns, testing, and lead capture.
- A/B testing
7.9/10★★★★☆Visit Adoric -
Best forReal-time website personalization
A web-only platform for targeted page variations, testing, widgets, and conversion analytics.
7.8/10★★★★☆Visit Personizely -
Best forTargeted campaigns with CRM connectivity
A web-based popup platform for targeted campaigns, testing, forms, and CRM-connected engagement.
- Exit-intent triggers
- A/B testing
- Custom CSS
7.7/10★★★★☆Visit Triggerbee -
Best forGamified popup campaigns for growing sites
A focused popup platform for targeted, tested, and gamified website campaigns.
7.6/10★★★★☆Visit Sleeknote -
Best forSimple AI-assisted popup campaigns
A focused popup builder with AI targeting, testing, analytics, and integrations.
- A/B testing
7.5/10★★★★☆Visit Popupsmart -
Best forWordPress popup formats and precise triggers
A capable WordPress popup toolkit for detailed targeting, forms, and event-based display rules.
- Custom CSS
7.4/10★★★★☆Visit Popup Builder -
Best forBudget-friendly basic popup campaigns
A budget-friendly popup tool with useful triggers, integrations, and a free plan.
- Exit-intent triggers
- Custom CSS
7.3/10★★★★☆Visit POWR Popup -
Best forFree self-hosted WordPress popups
A flexible free WordPress popup plugin with strong targeting, but no A/B testing.
- Custom CSS
7.2/10★★★★☆Visit Hustle -
Best forGamified popups and coupon collection
A focused popup tool for interactive campaigns, lead capture, coupons, and ecommerce targeting.
7.0/10★★★★☆Visit Wheelio -
Best forMulti-site popup testing
A web popup platform with broad targeting, testing, formats, and multi-site management.
- Exit-intent triggers
- A/B testing
6.9/10★★★☆☆Visit Qualzz -
Best forPopup campaigns plus email and SMS automation
A broad ecommerce marketing suite for teams that want popups tied to email and SMS.
6.8/10★★★☆☆Visit Privy -
Best forScratch-card promotions with simple lead capture
A focused scratch-card popup for prize-led email capture and coupons.
- Exit-intent triggers
6.7/10★★★☆☆Visit Lucky Lottery -
Best forAI-generated popups for multi-platform sites
A flexible web popup builder with AI concepts, triggers, forms, and analytics.
6.6/10★★★☆☆Visit PopupForge -
Best forPrivacy-focused self-hosted popups
A privacy-focused self-hosted popup plugin with targeting and frequency controls.
- Custom CSS
6.5/10★★★☆☆Visit LightPopup
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Claspo | Yes | 9.4 | |
| 2 | OptiMonk | Yes | $19/mo | 9.2 |
| 3 | Picreel | Yes | $9.99/mo | 9.1 |
| 4 | Wisepops | No | $49/mo | 9.0 |
| 5 | Getsitecontrol | Yes | $19/mo | 8.9 |
| 6 | Poptin | Yes | $25/mo | 8.8 |
| 7 | OptinMonster | No | $21/mo | 8.7 |
| 8 | ConvertFlow | Yes | $25/mo | 8.6 |
| 9 | BDOW! | Yes | 8.5 | |
| 10 | Hello Bar | Yes | $39/mo | 8.4 |
| 11 | Popup Maker | Yes | $99/yr | 8.3 |
| 12 | FireBox | Yes | €59/yr | 8.2 |
| 13 | Justuno | No | $59/mo | 8.1 |
| 14 | Icegram Engage | Yes | 8.0 | |
| 15 | Adoric | Yes | $100/mo | 7.9 |
| 16 | Personizely | No | $39/mo | 7.8 |
| 17 | Triggerbee | 7.7 | ||
| 18 | Sleeknote | No | 7.6 | |
| 19 | Popupsmart | Yes | 7.5 | |
| 20 | Popup Builder | Yes | $49.95/yr | 7.4 |
| 21 | POWR Popup | Yes | $4.83/mo | 7.3 |
| 22 | Hustle | Yes | 7.2 | |
| 23 | Wheelio | No | $14.92/mo | 7.0 |
| 24 | Qualzz | No | 6.9 | |
| 25 | Privy | No | $24/mo | 6.8 |
| 26 | Lucky Lottery | Yes | $19/mo | 6.7 |
| 27 | PopupForge | 6.6 | ||
| 28 | LightPopup | Yes | Free | 6.5 |
Head-to-head All 8 comparisons →
- Claspo vs Poptin
- OptiMonk vs Wisepops
- OptiMonk vs Poptin
- Picreel vs Poptin
- Wisepops vs Poptin
- Getsitecontrol vs Poptin
- Poptin vs OptinMonster
- Poptin vs ConvertFlow
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How we rank popup software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update