Popup Maker
Popup Maker: A mature WordPress popup plugin with broad formats, triggers, targeting, and testing. Ranked #14 of 29 in Pop-Up Builder Software by our editors (6.4/10); pricing: Free plan · paid from $99/yr; best for wordPress sites needing a mature popup plugin.
At a glance
- Editor score6.4 / 10
- PricingFree plan · paid from $99/yr
- Best forWordPress sites needing a mature popup plugin
- Free planYes
- A/B testingYes
- Facts checked21 Sep 2026
Where it wins
- Free plan includes unlimited popups and unlimited impressions
- Supports varied formats, behavioral triggers, and audience targeting
- Integrates with WordPress forms, ecommerce, CRM, and LMS tools
Where it doesn't
- Advanced analytics and targeting require the Pro plan
- Revenue attribution and dashboards require Pro+
- Its platform focus is WordPress and self-hosted sites
Our verdict on Popup Maker
Popup Maker is a WordPress plugin for creating promotional, informational, and lead-capture campaigns. It suits site owners who need more than standard modal popups, with support for overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, and opt-in forms. Campaigns can respond to clicks, time delays, form submissions, exit intent, scrolling, mouse movement, lost browser focus, back-button activity, link clicks, and idle time. Targeting options include content, device, user role, referral, cookie, geographic, and ecommerce conditions.
The free plan provides unlimited popups, unlimited impressions, and core popup features. The Pro plan costs $99 per year and adds advanced analytics, advanced targeting, exit-intent and scroll triggers, and FluentCRM integration. Pro+ costs $249 per year and includes everything in Pro, plus revenue attribution, WooCommerce and Easy Digital Downloads ecommerce features, LifterLMS integration, and a revenue dashboard. The published annual structure makes the product accessible for basic campaigns while placing deeper measurement and monetization features in paid tiers.
Popup Maker’s ecosystem is a notable strength for WordPress sites. It connects with WooCommerce, Easy Digital Downloads, LifterLMS, FluentCRM, Gravity Forms, WPForms, Ninja Forms, Contact Form 7, Mailchimp for WordPress, and several page builders, including Elementor, Beaver Builder, SiteOrigin, Visual Composer, and Divi. A/B split testing, popup analytics, conversion tracking, cookie controls, and custom CSS support extend its campaign and styling capabilities. Choose it for a WordPress site that needs flexible formats and detailed targeting; choose an alternative if your priority is a platform outside the WordPress and self-hosted ecosystem.
Popup Maker pricing
All 3 Popup Maker plans and prices →
Popup Maker fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Campaign formats | popups, overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, opt-in forms |
| Trigger types | click, time delay/auto open, form submission, exit intent, mouse leave, lost browser focus, back button, link click, mobile scroll, scroll, idle time |
| Audience targeting | Yes |
| A/B testing | Yes |
| Geo-targeting | Yes |
| Lead capture forms | Yes |
| Custom CSS | Yes |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Tickets, Community, Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 19 integrations: WooCommerce, Easy Digital Downloads, LifterLMS, FluentCRM, Gravity Forms, WPForms … See all → |
| Pricing | Free plan · paid from $99/yr (source) |
| Website | wppopupmaker.com |
| Facts checked | 21 Sep 2026 |
Popup Maker integrations
Popup Maker lists 19 integrations on its own site.
- WooCommerce
- Easy Digital Downloads
- LifterLMS
- FluentCRM
- Gravity Forms
- WPForms
- Ninja Forms
- Contact Form 7
- Mailchimp for WordPress
- Elementor
- Beaver Builder
- Forminator
- SiteOrigin
- Visual Composer
- Divi
- Bricks
- Brizy
- Etch
- WP Fusion
See all Popup Maker integrations →
Alternatives to Popup Maker
- OptiMonkA broad pop-up and personalization platform with generous features on every listed plan.9.0
- PicreelA low-cost popup platform with AI, targeting, testing, and broad integrations.8.5
- ClaspoA broad popup toolkit with AI assistance, targeting, testing, and a free plan.7.8
See all Popup Maker alternatives →
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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