Wheelio
Wheelio: A focused choice for gamified lead capture, not a general-purpose popup builder. Ranked #25 of 29 in Pop-Up Builder Software by our editors (6.7/10); pricing: 7-day trial; best for gamified ecommerce lead capture.
At a glance
- Editor score6.7 / 10
- Pricing7-day trial
- Best forGamified ecommerce lead capture
- Free planNo
- Paid from$14.92/mo
- Facts checked20 Sep 2026
Where it wins
- Wheel, slot-machine, and scratch-card campaign formats
- Collects email, phone, Messenger, and push opt-ins
- Shopify, WooCommerce, email, SMS, and messaging integrations
Where it doesn't
- No free plan; paid plans start at $14.92 per month
- No AI features or open-source option
- Less suited to general popup campaigns and verified A/B testing
Our verdict on Wheelio
Wheelio is a web-based pop-up builder for ecommerce businesses that want interactive ways to collect leads. Its core formats are wheel-of-fortune, slot-machine, and scratch-card campaigns, with additional pull-out tab and notification popup options. Campaigns can collect email addresses, phone numbers, Messenger opt-ins, and push-notification opt-ins. Audience controls include exit intent, page scroll, click, delay, URL or link triggers, country targeting, and URL filtering. Dynamic coupons, email validation, duplicate prevention, scheduling, analytics, conversion reporting, and Shopify coupon injection round out the feature set.
Pricing is paid-only, with a 7-day trial and monthly plans organized around impression limits. Beginner costs $14.92 per month for 30k impressions. Level 1 is $29.92 for 60k impressions, Level 2 is $54.92 for 100k, and Level 3 is $109.92 for 250k. Level 4 costs $192.92 for 500k impressions, while The Big Guns costs $249.92 for 750k impressions. This structure gives smaller stores a lower entry tier and provides progressively higher limits for larger campaign volumes, but it also makes Wheelio less suitable for teams seeking a free popup tool.
Its ecosystem fit is strongest for ecommerce marketing stacks. Listed integrations include Shopify and WooCommerce, alongside Attentive, Klaviyo, Postscript, Mailchimp, ActiveCampaign, AWeber, Campaign Monitor, ConvertKit, GetResponse, MailerLite, Omnisend, Sendlane, and Smartrmail. Wheelio should appeal to stores that want promotional campaigns with game-like mechanics and built-in lead capture. Businesses looking for a broader popup builder, AI features, or verified A/B testing should consider an alternative with those capabilities.
Your product? Our editors can test Wheelio in depth and publish a review, labelled as paid · from $149/mo →
Wheelio pricing
All 6 Wheelio plans and prices →
Wheelio fact sheet
| Free plan | No |
|---|---|
| Paid from | $14.92/mo |
| Campaign formats | gamified pop-up, wheel-of-fortune, slot machine, scratch card, pull-out tab, notification popup |
| Trigger types | exit intent, pull-out tab, URL/link, page scroll, click, delay |
| Audience targeting | Yes |
| A/B testing | Not verified |
| Geo-targeting | Yes |
| Lead capture forms | Yes |
| Custom CSS | Not verified |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Live chat, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 90+ integrations: Attentive, Klaviyo, Postscript, Mailchimp, ActiveCampaign, AWeber … See all → |
| Pricing | 7-day trial (source) |
| Website | wheelio-app.com |
| Facts checked | 20 Sep 2026 |
Wheelio integrations
Wheelio lists 90+ integrations on its own site — the 20 named here are the ones its pages call out.
- Attentive
- Klaviyo
- Postscript
- Mailchimp
- ActiveCampaign
- AWeber
- Campaign Monitor
- ConvertKit
- GetResponse
- MailerLite
- Omnisend
- Sendlane
- Smartrmail
- Shopify
- WooCommerce
- Squarespace
- Webflow
- Magento
- PrestaShop
- BigCommerce
See all Wheelio integrations →
Alternatives to Wheelio
- OptiMonkA broad pop-up and personalization platform with generous features on every listed plan.9.4
- PicreelA low-cost popup platform with AI, targeting, testing, and broad integrations.9.2
- ClaspoA broad popup toolkit with AI assistance, targeting, testing, and a free plan.9.0
See all Wheelio alternatives →
Also Ranked In
Wheelio is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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