Popup Builder
Popup Builder: A flexible WordPress popup toolkit with strong targeting and annual paid bundles. Ranked #16 of 29 in Pop-Up Builder Software by our editors (6.2/10); pricing: Free plan · paid from $49.95/yr; best for wordPress sites needing specialized popups.
At a glance
- Editor score6.2 / 10
- PricingFree plan · paid from $49.95/yr
- Best forWordPress sites needing specialized popups
- Free planYes
- Facts checked20 Sep 2026
Where it wins
- Wide range of popup formats, including forms, video, PDF, and countdowns
- Detailed triggers, audience rules, geographic targeting, and WooCommerce actions
- Custom JavaScript, CSS, analytics, and six marketing integrations
Where it doesn't
- Paid bundles are billed annually rather than monthly
- A/B testing is not presented as a documented capability
- License bundle differences are not clearly differentiated by feature
Our verdict on Popup Builder
Popup Builder is a WordPress plugin for creating website popups across formats such as image, HTML, subscription, contact form, video, PDF, social, registration, countdown, iframe, and yes/no buttons. It suits WordPress site owners who need more control than a basic announcement or email-capture box, particularly when campaigns depend on visitor behavior, audience attributes, geography, or ecommerce activity. The free core plugin provides an entry point, while paid extensions and annual bundles expand the feature set across multiple website licenses.
Its standout strength is the combination of popup variety and rule-based control. Documented triggers include page load, click, hover, scroll, inactivity, exit intent, CSS class, ad blocker, and cart actions for WooCommerce and Easy Digital Downloads. Targeting can use user status, role, device, referral URL, page visits, cookies, operating system, browser, country, city, or IP address. Display rules also cover pages, posts, categories, tags, archives, search, and WooCommerce. Subscription and lead-capture forms support configurable fields, while custom JavaScript and CSS allow further behavior and styling changes.
Pricing is structured around annual bundles: Starter is $49.95 per year, Business is $89.95 per year, and Agency is $145.95 per year. Each listed plan includes all extensions, one year of unlimited support, and one year of unlimited updates. Integrations include Mailchimp, AWeber, ActiveCampaign, GetResponse, SendinBlue, HubSpot, WooCommerce, and Easy Digital Downloads. Popup Builder is a strong fit for WordPress teams that value extensive targeting and campaign formats. Sites that prioritize documented experimentation workflows or a monthly billing option may prefer a different tool.
Popup Builder pricing
All 3 Popup Builder plans and prices →
Popup Builder fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Campaign formats | image popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popup |
| Trigger types | page load, CSS class, click, hover, inactivity, scroll, ad blocker, exit intent, EDD add-to-cart, WooCommerce add-to-cart |
| Audience targeting | Yes |
| A/B testing | Not verified |
| Geo-targeting | Yes |
| Lead capture forms | Yes |
| Custom CSS | Yes |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Live chat, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Mailchimp, AWeber, ActiveCampaign, GetResponse, SendinBlue, HubSpot … |
| Pricing | Free plan · paid from $49.95/yr (source) |
| Website | popup-builder.com |
| Facts checked | 20 Sep 2026 |
Popup Builder integrations
Popup Builder lists 8 integrations on its own site.
- Mailchimp
- AWeber
- ActiveCampaign
- GetResponse
- SendinBlue
- HubSpot
- WooCommerce
- Easy Digital Downloads
Alternatives to Popup Builder
- OptiMonkA broad pop-up and personalization platform with generous features on every listed plan.9.0
- PicreelA low-cost popup platform with AI, targeting, testing, and broad integrations.8.5
- ClaspoA broad popup toolkit with AI assistance, targeting, testing, and a free plan.7.8
See all Popup Builder alternatives →
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Featured on iTechGuides
Popup Builder is listed in our Pop-Up Builder Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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