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FireBox

Freemium#8 of 28 in Popup Software

FireBox: A broad WordPress popup toolkit with revenue analytics, but no verified A/B testing. Ranked #8 of 28 in Popup Software by our editors (6.7/10); pricing: Free plan · paid from €59/yr; best for wordPress campaigns with revenue analytics.

6.7/10Editor score
Visit FireBox
FireBox6.7 Visit FireBox

At a glance

  • Editor score
    6.7 / 10
  • Pricing
    Free plan · paid from €59/yr
  • Best for
    WordPress campaigns with revenue analytics
  • Free plan
    Yes
  • Exit-intent triggers
    Yes
  • Founded
    2021 · Kos, Greece
  • Facts checked
    22 Sep 2026
FireBox screenshot

  • Where it wins

    • Advanced targeting across URLs, devices, geography, roles, and WooCommerce
    • Eight popup formats with triggers from exit intent to element visibility
    • Revenue attribution, funnel analysis, and integrations across marketing tools

  • Where it doesn't

    • No verified A/B testing
    • Basic is limited to one website
    • Advanced integrations are reserved for higher-priced plans

Our verdict on FireBox

FireBox is an open-source WordPress plugin for building targeted popup campaigns with the Gutenberg editor. It suits site owners, marketers, and WooCommerce businesses that need more than a basic overlay, including lead capture, promotions, cart recovery, and conversion tracking. Campaigns can use lightboxes, sticky bars, slide-ins, fullscreen popups, sidebars, page-slides, and embeds. Forms include submission management and anti-spam protection, while custom CSS, JavaScript, PHP scripts, and a JSON API support deeper control.

The free plan supports unlimited websites and campaigns, with the popup library, page and URL targeting, page-load and click triggers, and MailChimp integration. Basic costs €59 per year for one website and adds exit-intent triggers, advanced display frequency, and PHP scripts. Pro costs €79 per year for five websites and adds revenue attribution, sales funnel analysis, click tracking, and ActiveCampaign, GetResponse, and MailerLite integrations. Growth costs €129 per year for up to 100 websites and adds Klaviyo, Salesforce Web-To-Lead, and everything in Pro.

FireBox’s strongest fit is a WordPress environment that needs detailed audience rules and measurable commercial outcomes. Targeting can use user roles, devices, geography, referrers, cookies, URLs, and WooCommerce conditions, while analytics cover views, clicks, conversions, revenue, filters, and dimensions. Integrations include WooCommerce, Easy Digital Downloads, WPML, Zapier, Google Analytics, Brevo, AcyMailing, and several email platforms. The trade-off is that no verified A/B testing is included, and the most advanced integrations require paid tiers. Choose FireBox for broad WordPress campaign control and revenue analysis; choose an alternative if experimentation is essential.

FireBox pricing

Plans Free plan · paid from €59/yrFreemium A usable free plan; paid tiers unlock the limits above. Prices re-checked Sep 2026.
See plans on fireplugins.com

All 4 FireBox plans and prices →

FireBox fact sheet

Free planYes
Paid fromNot verified
Monthly view limitNot verified
Exit-intent triggersYes
A/B testingNot verified
Targeting rulesAdvanced
Popup formatsOverlay
Analytics reportsAdvanced
Custom CSSYes
Money-back guarantee14 days
DeploymentSelf-hosted
PlatformsWeb
SupportEmail, Tickets, Community, Docs
Built forSmall business, Mid-market (editorial estimate)
Integrations15 integrations: MailChimp, Brevo, Cloudflare Turnstile, hCaptcha, Google Analytics, AcyMailing …
PricingFree plan · paid from €59/yr (source)
Websitefireplugins.com
Facts checked22 Sep 2026

FireBox integrations

FireBox lists 15 integrations on its own site.

  • MailChimp
  • Brevo
  • Cloudflare Turnstile
  • hCaptcha
  • Google Analytics
  • AcyMailing
  • WooCommerce
  • Easy Digital Downloads
  • WPML
  • Zapier
  • ActiveCampaign
  • GetResponse
  • MailerLite
  • Klaviyo
  • Salesforce Web-To-Lead

Alternatives to FireBox

See all FireBox alternatives →

FireBox vs the competition

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Featured on iTechGuides

Featured on iTechGuides — FireBox 6.7/10

FireBox is listed in our Popup Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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