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Head-to-head · Popup Software

Picreel vs FireBox

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Picreel #3 in Popup Software 7.9/10 Free plan · paid from $9.99/mo (annual) · 15-day trial Free plan✓ 0 of 3 features Visit Picreel
FireBox #8 in Popup Software 6.7/10 Free plan · paid from €59/yr Free plan✓ 2 of 3 features Visit FireBox

Picreel leads on 0 checks, FireBox on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePicreel · 7.9/10
  • Free planboth
  • Most featuresFireBox · 2 of 3

Picreel scores higher on our rubric for popup software: 7.9 against 6.7 out of 10; our editors rank them #3 and #8.

FireBox offers exit-intent triggers; Picreel doesn't publish it. FireBox offers custom css; Picreel doesn't publish it.

Picreel is the better fit for low-cost popup testing and lead capture. FireBox is the better fit for wordPress campaigns with revenue analytics.

  • Picreel fits best

    Low-cost popup testing and lead capture

  • FireBox fits best

    WordPress campaigns with revenue analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Picreel 7.9/10 Visit ↗ FireBox 6.7/10 Visit ↗
At a glance
Editor score 7.9 6.7
Ranking #3 in Popup Software #8 in Popup Software
Best for Low-cost popup testing and lead capture WordPress campaigns with revenue analytics
Pricing model Free plan + paid Free plan + paid
Starting price $9.99/mo Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud Self-hosted
Platforms Web Web
Integrations 14 integrations 15 integrations
Features Picreel 0/3 · FireBox 2/3
Exit-intent triggers Not published ✓ (best)
A/B testing Not published Not published
Custom CSS Not published ✓ (best)
Specs
Monthly view limit Not published Not published
Targeting rules Not published Advanced
Popup formats Not published Overlay
Analytics reports Not published Advanced
Our review
Pros
  • Forever-free plan includes forms, A/B testing, analytics, and 700+ integrations
  • Detailed targeting includes exit intent, location, device, behavior, and cookies
  • AI tools, personalization, conditional forms, and conversion reporting
  • Advanced targeting across URLs, devices, geography, roles, and WooCommerce
  • Eight popup formats with triggers from exit intent to element visibility
  • Revenue attribution, funnel analysis, and integrations across marketing tools
Cons
  • Free plan is limited to 5,000 pageviews per month
  • Essentials supports one domain
  • Paid plan prices shown are billed annually
  • No verified A/B testing
  • Basic is limited to one website
  • Advanced integrations are reserved for higher-priced plans
Our verdict

Picreel is a web-based popup and conversion-optimization platform from ProProfs, founded in 2013. It is designed for businesses that want to capture leads from existing website traffic through targeted popups. Its feature set covers…

Read the review →

FireBox is an open-source WordPress plugin for building targeted popup campaigns with the Gutenberg editor. It suits site owners, marketers, and WooCommerce businesses that need more than a basic overlay, including lead capture,…

Read the review →
  1. PicreelPopup Software 7.9Free plan · paid from $9.99/mo (annual) · 15-day trial
  2. FireBoxPopup Software 6.7Free plan · paid from €59/yr

Strengths and trade-offs

  • Picreel — where it wins

    • Forever-free plan includes forms, A/B testing, analytics, and 700+ integrations
    • Detailed targeting includes exit intent, location, device, behavior, and cookies
    • AI tools, personalization, conditional forms, and conversion reporting

    Where it doesn't

    • Free plan is limited to 5,000 pageviews per month
    • Essentials supports one domain
    • Paid plan prices shown are billed annually

  • FireBox — where it wins

    • Advanced targeting across URLs, devices, geography, roles, and WooCommerce
    • Eight popup formats with triggers from exit intent to element visibility
    • Revenue attribution, funnel analysis, and integrations across marketing tools

    Where it doesn't

    • No verified A/B testing
    • Basic is limited to one website
    • Advanced integrations are reserved for higher-priced plans
  • Picreel7.9/10 · Free plan · paid from $9.99/mo (annual) · 15-day trial

    A low-cost popup platform with targeting, testing, analytics, AI tools, and integrations.

    Visit PicreelFull verdict →
  • FireBox6.7/10 · Free plan · paid from €59/yr

    A broad WordPress popup toolkit with revenue analytics, but no verified A/B testing.

    Visit FireBoxFull verdict →

More comparisons

All popup software comparisons → · Full ranking →

Guides on popup software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update